Jeans Industry Market Shuffle &Nbsp; Agent Local Business Attack
The Taiwan jeans market, which has a market scale of 5 billion yuan a year, is being completely reshuffled. The famous LEE jeans are pferred to DSB's agent who owns Guangzhou Dachang and the first flagship store is opened. The new agent LeeCooper of the original agent, Gao Sha's agent LEE and blue brother, is expected to be listed in August.
Industry analysis, the current jeans Market in addition to Levi 's and Blueway still ranked the top two, third will reshuffle, high sand own brand IBS ready to take advantage of attack to grab third.
Whole stage
Jeans
The market value reached 5 billion yuan, which has been affected by the financial tsunami since the previous year. The sales value has dropped by 10%. After last year's low price promotion, the overall market has recovered. Over 7 of the results are from the Department anniversary promotion, and foreign jeans brands including LEE owners and Japanese Brappers bankruptcy have led to a big reorganization of the market brand.
In addition to market restructuring, brands
Marketing strategy
It has also changed a bit, including Levi 's jeans, which no longer played in Taiwan since last year.
Spokesperson
The return to the origin emphasizes technology and technology, plus cotton prices go up all the way, and the industry is miserable. Levi s is based on gross profit and returns to commodity marketing.
Japan Blueway is ready to cooperate with Taiwan agent Pu Wei Industrial Cooperation to enter the Chinese market to set up factories for manufacturing and sales. Currently, it expects to invest 1 billion yuan to set up factories in Guangzhou and Shanghai. The sales of Blueway jeans are still second in the market. The BIGJOHN ranked third in the previous year has gone bankrupt because of another Japanese brand Brappers, and has been renamed and continued to operate in Taiwan.
Edn, Japan, has taken the opportunity to attack Taiwan market vigorously since last year. Edn, a distributor agency in Taiwan, has CKJeans, GUESS and so on, and authorized brand LEE. Cross strait sales will also be launched simultaneously, ready to attack the top three markets.
At the same time, Gao Sha textile, the parent group of the golden stone bookstore, ended its 20 year cooperative relationship with LEE last year, organized a high spin and reorganized it, and ended up with the blue brother agent to switch to the British jeans brand LeeCopper. Gao Sha stressed that at present, its jeans brand has been stationed in the design and personalized brand jeans since 4 years ago, including its own brand IBS, including 4 brands, which are being branded, and will introduce a non Cowboy brand in the year to enrich the overall revenue of the garment retail system, and expect to reach the peak in 5 years.
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