Jimmy&Nbsp, Choo, And Many Other Luxury Shoes.

According to Hong Kong media reports, it was rumored that it would follow Prada's footsteps and queue up to collect funds in Hong Kong.

It is reported that Hongkong's first brand new Prada is coming soon, and the amount of money raised is 2 billion US dollars.

But the other luxury brands that originally followed the footsteps of Prada and queued up to collect funds in Hong Kong are now finding their way. The same from Italy's Ferragamo and France's top down clothing brand Moncler chose to embrace the Milan stock exchange. Jimmy Choo, a luxury shoe brand favored by Hollywood movie stars, is also considering the possibility of a direct sale of shares and does not accept the proposal to come to Hong Kong.

Striving for the listing of Prada on the 24 day of next month, the market generally believes that its fund-raising amount will be as high as 2 billion US dollars (HK $15 billion 600 million). According to the Italy local newspaper "Il Sole 24 Ore", Prada intends to issue 20% of the enlarged share capital, of which the old and new shares are half open, and the most 40% of the old shares are from the Italy St Paul Bank (Intesa Sanpaolo), and the rest are from the Prada holding company of the family business.

According to this estimate, the market value of Prada is expected to reach US $10 billion.

In 2006, when the Bank of St Paul bought 5% of Prada shares, it spent 100 million euros, equivalent to the market value of the company at that time, 2 billion euros, and nearly 5 times in 5 years.

Prada raises 15 billion 600 million old and new stocks

Prada decided to come to Hong Kong to go public. Foreign media have quoted news that a number of famous companies, including Ferragamo, Moncler, Jimmy Choo and Coach, are all trying to imitate.

The Financial Times website reported yesterday that Bally brand holder Labelux intends to spend more than 500 million euros on Jimmy Choo, and the bidder also includes Investcorp and American retailer Jones group.

Jimmy Choo has revealed that it intends to raise funds in Hong Kong for about 650 million euros, but the report points out that Jimmy Choo has more opportunities to sell shares directly to interbank or private equity funds than publicly issued shares.

As for Ferragamo, one of the Prada competitors who have been sent to Hongkong to raise funds many times, according to the Wall Street journal earlier quoted sources, the company has submitted a listing application to the Milan stock exchange in the middle of 4. It plans to register in Milan before the end of June, issuing a 25% stake in the expanded share capital and raising about 400 million euros.

Moncler's fund shareholder, Carlyle, has also said it will push the company to list in Milan this summer.

Xia Jia Li inviting enterprises to list in Europe

Despite seeing many pactions slipping away, HKEx has not given up its efforts to lobby international luxury brands to list in Hong Kong.

The chairman of the HKEx, Mr. Xia Jia Li, will go to Italy, France and other countries to promote the company next month. The meeting is said to include Ducati, a Italy motorcycle dealer.

If Prada can be listed on the high valuation, it will be a heavyweight trump card for the HKEx, which will undoubtedly increase its persuasiveness.

Thanks to the increase in demand in emerging markets, the global luxury industry is growing rapidly. Bain predicts that this year's luxury sales are expected to grow by 8% over the past year, to about $275 billion, and the Chinese market will grow by 25%.

Why did the global market suddenly launch luxury brands? Some analysts pointed out that the operation cost of the fashion industry is staggering, and the market expansion needs strong backing.

The listing itself not only helps companies raise funds, but also opens up opportunities to sell at a higher price in the future.