Shoes, Clothing, Autumn And Winter Product Orders Will Peak Season To &Nbsp; How To Sell Well.

And then to the shoe and clothing Brand Company.

As for whether or not to set goals, dealers also insist on each other. The proponents believe that without goals, there will be no direction, no motivation, and performance will go down. Opponents think that the goal is just a form, without actual effect, and that is to earn money for themselves, whether there is any goal or not, and will do it with all one's heart.

So, which one is right or wrong?

Will you set goals?

Let's start with a story: "the son of an entrepreneur asks his father how to manage.

The entrepreneur took a rope on the table and asked his son to push the rope forward.

The son pushed the rope from behind, but he could not push it any more. The rope bent when he pushed it.

At this time, the entrepreneur said, you try to pull this rope from the front to see what happens. When the son pulls, he naturally pulls the rope.

Entrepreneurs say that management is actually very simple, and you need to pull everyone together with your goals.

The goal is the direction that the enterprise striving for a period of time. What do you want to do? What do you want to do? How much do you want to do?

A successful leader is to lead us forward with dreams and goals. Napoleon said, "leaders are the ones who sell dreams."

No one will follow anyone who doesn't have a dream and doesn't have a goal at his feet.

Everyone is talking.

The intelligence level of an enterprise leader determines the future of this enterprise.

And whether a leader wants to set goals, dare to set goals, set goals and resolve targets reasonably, is not only a criterion to evaluate whether the leader is qualified, or is it a judgment for a mediocrity or an excellent watershed?

How to formulate reasonable goals.

For operators, if a reasonable goal is made, it is half the battle.

But how to set a reasonable goal is a challenge that will always exist for every enterprise in the world.

When the height is high, it will not help.

Next, I would like to introduce six key points for making a reasonable goal: first, we should work out as few goals as possible.

It is possible for any enterprise and personnel to achieve 1~2 goals within one year. At the same time, achieving 5 or 8 goals is "wishful thinking". Too many goals can not be achieved, and it will seriously destroy the confidence of the executioners and let them lose interest in participation.

Second, we must formulate

Third, we must have quantified figures and responsible persons.

Who will be responsible? How much? What are the responsibilities and rights of the responsible persons? All of these must be clear. In the operation of enterprises, the goal of no quantitative quantification is a waste paper, and the target of no responsible person can not be realized.

Fourth, goals match your measures and resources.

As stated before, the goal is challenging, but once the target is stripped of your actual resources, strength and measures, you will become a hallucinatory drug if you are too greedy for it.

Fifth, the more difficult the situation is, the more short-term goals are needed.

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If you can't run 10 thousand meters, let yourself run 100 meters first, run 100 meters, run for a while, and eventually you will finish.

If there are problems in making long-term goals, we should set short-term goals first, and half a month or even a week is a good strategy.

Sixth, the interests should be clear after reaching the goal.

If we do not know the benefits of the participants in advance, we will strive to finish them.

Conclusion: without a target or a visionary boss or enterprise, doing business is like bumping into luck.