Eight Internet Marketing Tools In 2011

　　 network marketing There are a lot of techniques, such as SEO, SEM, network advertisement, etc. most of the time, the implementation of network marketing requires the combination of various effective means to achieve the desired goal satisfactorily. Of course, not every method applies to all. website The specific website needs to choose the marketing method combined with specific circumstances. Below, the author lists nine of the most commonly used and effective Internet marketing tools for your reference.

　 1. Search Engines Optimization (SEO)

Search engine optimization is currently one of the most widely used means of network marketing, and it is also one of the best ways to bring the best results. Through search engine optimization, we can make the website's target keywords and important long tail words rank the forefront of search engine, and bring considerable benefits to the website. The effect is lower than before, because there are many competitors.

　 2, viral marketing

The most typical example of viral marketing is mail marketing, which can transfer information to tens of thousands of potential users' mailboxes. Of course, there are garbage filtering mechanisms in the mailbox now. However, good content will still be accepted and loved by the users, so as to bring good benefits to the website. The classic success story is Microsoft's hotmail promotion.

　 3, micro-blog marketing

Micro-blog marketing is a relatively new marketing method in the near future. The good reputation brought by micro-blog marketing is not to be underestimated. The general way of micro-blog marketing is to broadcast sweepstakes, relay gifts and other forms. The more recent classic example is Cai Wensheng's micro-blog forwarding gift giving activities and the 360 micro-blog war with Jinshan.

　 4, information release

Information website is still a very important channel for Internet users to get information, so the marketing method of information dissemination is widely used in various industries. Information release can bring enough exposure to the website. As long as the information coverage is large enough, the brand benefit is very large.

5, network membership marketing

The biggest feature of network membership marketing is to seize the curiosity of users, invite publicity and promotion through membership system, and bring higher quality users. Membership marketing is generally applicable to community forums. The most classic example in recent years is the rich marketing forum. The membership marketing method adopted has increased the membership of the forum to tens of thousands of people within a few short months.

　 6, personalized marketing

Personalized marketing is also a relatively new marketing tool. Simply speaking, personalized marketing means that enterprises develop different marketing and services according to different customer needs. The advantage of personalized marketing is that it can accurately marketing and greatly improve its human efficiency.

　　 7, QQ group marketing

QQ group marketing is a very classic way of marketing, but it is also one of the most effective ways. Usually such marketing mode requires the user's strong identity to be durable. Through QQ group marketing, it can bring a lot of traffic to the website, and its advantage lies in being able to interact with users in real time. There are many examples of QQ group marketing. I believe many communities or forums have corresponding QQ lists. Even many bloggers of personal blogs have built many QQ groups to facilitate real-time interaction with users.

　 8, online advertising

Internet advertising has been very popular at the very beginning of the Internet, and is still one of the preferred marketing tools for major websites. Its advantage lies in the wide audience of target groups, and can effectively enhance brand awareness.