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Ranking And Analysis Of The Top Ten Brands In The National Apparel Market In January

2011/5/4 8:56:00 250

According to the whole nation of China business Information Center statistics, January 2011, the national key retail sales. enterprise The retail sales amounted to 82 billion 410 million yuan, an increase of 52.91% over the same period last year. January national key large-scale Retail enterprises Clothing products Retail sales It was 26 billion 920 million yuan, an increase of 58.70% over the same period last year. In terms of retail sales, in January, a total of 60 million 430 thousand kinds of clothing were sold by key large retail enterprises nationwide, an increase of 38.01% over the same period last year. The sales of women's wear and men's shirts increased by more than 20% over the same period, 26.12% and 21.58% respectively, and the sales of winter clothes increased by 13.82% over the same period last year. In January, the key large-scale retail enterprises in China textile Retail sales of such commodities amounted to 3 billion 20 million yuan, up 52.23% over the same period last year.

Women's wear

In January 2011, the women's wear market continued the trend of low brand concentration. The total share of the top ten brands was only 31.24%. Among them, the leading edge of ONLY and VEROMODA has been significantly expanded, leading position has been further consolidated, and the market share of the two brands has exceeded 7%; the third to tenth brands are Edgar, European time, brother, Baozi, IgG, white collar, Ya Ying and Mass Phil, and the market share is less than 4%.

Trousers

In January 2011, in the pants Market, nine Mu Wang had a significant lead, and most brands had less than 2% market share. Among the top ten brands in the market share, 9 Mu Wang ranked first in the market share of 15.22%, leading second tiger 6.26 percentage points, leading third Meyer's advantage over 10 percentage points; the fourth to tenth brands were Bestn, Rankine, Li Dan Wang, bu Yun, playboy, Pton and Heng Yuan Xiang, and the market share was less than 2%. {page_break}

Down jacket

In January 2011, the total market share of the top ten brands in the down garment market exceeded 70%, reaching 72.89%. Among them, Bosideng ranked first in the market share of 26.67%, snow ranked second, the market share was more than 10%, third and fourth were duck and Yalu, and the market share was smaller; fifth brands were Gep, Sharon, KangBo, ice cream and Pierre Cardin, and the market share was less than 5%.

Lingerie

Analysis of ten brands of women's underwear

In January 2011, women's underwear consumption focused on well-known brands. Among the top ten brands in the market share, the market share of love is over 10%, 14.48%, second is Manifen, the market share is 9.63%, and Ttiumph, Ann Lifang and ancient and modern occupy third to fifth place. The top five brands have a total market share of more than 5%, accounting for over 40%. The sixth to tenth brands are Ordifen, Wacoal, Sang Fulan, Ting Mei and fragrance. {page_break}

Woolen sweater

Data analysis of top ten brands in woolen sweater Market

In January 2011, the total market share of the top ten brands in the sweater market was 38.66%, at a low level. Among them, Ordos Austrian group and Heng Yuan Xiang share a relatively high market share, reaching 10.88% and 8.63% respectively, leading the market; the third brands followed by Goldlion, Herman, Lu Wang, Harutake, Bi, playboy, Chu Lao DA and Tianshan, and the market share is less than 4%.