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Fu Anna: Take "Fuanna" As The Core, Develop The Brand Of Auxiliary Line Vigorously.

2011/4/27 15:01:00 64

Fuanna Multi Brand Strategy Channel Development

In 2010, the company achieved operating income of 1 billion 67 million yuan, an increase of 34.8% over the same period last year, and realized operating profit of 161 million yuan, an increase of 59.74% over the same period last year. The net profit attributable to the owners of the parent company was 128 million yuan, an increase of 48.37% over the same period last year, and the realization of diluted earnings per share was 0.95 yuan.

The allocation plan is 7 yuan (including tax) for every 10 shares.

Multi brand strategy + channel development

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The company is a leading enterprise in the domestic textile industry.

Fuanna

"High-end brand as the core, multi brand strategy to fully cover consumer groups has a strong market position.

Benefiting from the growth of domestic demand and the growth of the industry, the company combined the channel expansion with outsourcing processing during the reporting period to ensure the rapid growth of revenue.

According to sub brands, the income of "fuanna brand" increased by 32.48%, and other brands increased by 44.32%, mainly due to the company's increasing investment in the second brand "happy and happy"; from the product perspective, due to capacity constraints and the promotion of one-stop home service, the company's revenue increased by 106.03% except for the core products, packages and pillow products made by ourselves.

From the point of view of channels, the income of franchising channels increased by 47.70%, higher than that of direct channel 18.45%, and export revenue continued to decline, down 30.33%.

Profitability

Promote.

The gross profit margin of the company during the reporting period was 46.11%, an increase of 3.12 percentage points over the same period last year, mainly due to: 1, the company increased advertising input, enhanced brand image, the corresponding price increase, offset the adverse effects caused by the rising price of raw materials; 2, the gross profit margin of direct channel and franchise channel increased by 7.37 and 2.54 percentage points respectively. Under the direct channel, the company had more market pricing power.

In 2011, we will continue to make bigger and stronger brands.

In 2011, the company will continue to implement the strategy of strengthening multi brands. While making the brand of fuanna brand, we will make a big and happy brand and make a solid flower, so that the company will benefit from the high-end market of consumption upgrading and the rapid growth of the low-end market.

With the expansion of production base in Changshu and Longhua in the year, the pressure of insufficient production will be effectively relieved, and the company's revenue and gross profit margin will be greatly improved.

Earnings forecast: the company's EPS in 2011 and 2012 is 1.29 yuan and 1.84 yuan respectively, and the corresponding dynamic price earnings ratio is 30 times and 21 times respectively based on the closing price of April 19th, maintaining the company's investment rating as "buying".