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The Three Core Of E-Commerce Development In Garment Industry

2011/4/22 16:48:00 61

With China

Electronic Commerce

The growing maturity of the basic environment.

Clothing industry

The business mode of Internet marketing has been pformed from the original concept to a business form with a clear profit pattern.

Moreover, there are many successful enterprises in the field of apparel network marketing.

For example, Metersbonwe, Lining and other clothing enterprises have built up their own stores on the Internet.

However, compared with the market share of over 20% of apparel retailing in some European and American countries, the development of network marketing market in China's apparel industry is very huge.

So, what are the difficulties and advantages of the apparel industry in developing e-commerce? Where are the key points of e-commerce?

The difficulties faced by clothing owners are:

Market brand competition is fierce, profit margins are declining, production demand of small batch and multiple varieties increases, cost increases, pressure of inventory cycle shortens, pressure on stock market is increasing, traditional market access threshold is improved, domestic brand clothing is developing and growing, and market competition is becoming increasingly fierce. Under the double squeeze of competition and cost, the help enterprise optimization thinks that the average profit margin of many garment manufacturers is declining, and the demand of end consumer groups is constantly subdivided, and production demand of small batch and multiple varieties increases.

At the same time, the demand for quality, style and design production cycle of the consumer side is also improving. The cost of raw materials, production materials, channels and the shortening of inventory cycle are becoming one of the most important problems in cost control. Market competition is fierce, scale effect, brand building cost and other factors further improve the entry threshold of the traditional clothing industry market.

The fundamental purpose of developing e-commerce in apparel industry is:

The informatization construction of the clothing industry has been concerned by the owners. ERP, supply chain management system and all kinds of Invoicing management systems play a very important role in coordinating the internal and external resources allocation and saving the cost of enterprises. When the development of the Internet has penetrated into the direct impact on our daily life and daily purchasing behavior, e-commerce has flourished.

Different from the goal of information construction in the early stage, the clothing industry

network marketing

The fundamental purpose of electronic commerce lies in the following four aspects:

Through network channels to achieve and upgrade sales of clothing products, accelerate the market share of network marketing, and then enhance the brand influence of traditional market, catalyzing the overall market share;

We should establish a marketing mode to reduce the cost of channel.

Strengthen the contact between the manufacturer and the consumer side, get instant market information, and then react quickly to the market information according to the feedback in the design and production process, and reduce the design, production and inventory cycle.

Bypassing the huge input of production material and the threshold of channel development, we should cut short the short cycle e-commerce mode into the clothing field.

Several key points:

How to choose, design, develop and import the E-marketing platform for network marketing, and take the first step in network marketing?

How to integrate the sales data of e-commerce platform with enterprises ERP and SCM through effective information and data exchange to improve efficiency, save cost and integrate enterprise resources?

How to increase sales through network marketing, achieve effective customer relationship management, and create brand?

Main functional requirements and implementation of platform

The e-commerce platform of clothing industry covers Internet network application technology, network security and system security technology, database and application integration technology. Platform construction must be seamless connection for ERP and other back-end systems, and give full consideration to network marketing.

The E-marketing platform of apparel industry network marketing is a business platform which integrates product sales, product management, market and sales information entry, data statistics and analysis, network marketing promotion, customer relationship management and other functional modules.