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PEAK 2000 Mu Production Base Settled In Heze

2011/4/20 17:41:00 87

Foundation laying ceremony

In recent years, the crisis of raw material price increase and labor shortage has left many manufacturers with a lingering fear that outsourcing business is becoming more prevalent, and the production links are handed over to processing enterprises, thereby reducing the investment of large quantities of land, factories, equipment and staff, and thus making enterprises light and flexible, and "boat small and good turn around".

But according to the reporter, recently, PEAK sports, a famous sports equipment company in China, has been preparing for the establishment of its fourth main production bases in Shandong, Heze PEAK Industrial Park in April 17th. The foundation laying ceremony was held in April 17th. The party secretary of the Heze high tech Zone, Liu Chuan, deputy secretary and director of the Party Working Committee, Hao Pijin, PEAK sports chairman Xu Jingnan, PEAK sports deputy general manager Xu Zhida attended the foundation laying ceremony.

According to the reporter,

Peak

There are three major production bases in China, including Fujian, Quanzhou, Huian and Jiangxi. The Shandong Heze Industrial Park, which is now the foundation stone, will occupy an area of 2000 mu and will reach 22 million annual production capacity after completion.

PEAK's 2010 earnings report showed that in 2010, the output of PEAK clothing was 42 million 200 thousand, and the output of shoes was 21 million 500 thousand pairs.

market

In response to the change, PEAK still maintained a certain ability to produce itself, of which 22% of clothing and 39.5% of shoes were produced by the group itself.

According to the plan, the Huian plant construction project will be completed in 2012, when the group's production capacity will increase by 18 million 700 thousand.

PEAK has invested 1 billion yuan at present.

Heze

PEAK Industrial Park will effectively meet the growing demand in the future market and the rapid development of the brand.

Heze is located in the Yellow River alluvial plain, rich in resources, is China's famous grain and cotton production base, and is close to China's logistics capital, Linyi, with superior location, convenient pportation, and many advantageous conditions for investment and industry. With the strong support of Heze government, it has effectively promoted PEAK's decision to establish Heze's large-scale production base.

Thus, the Heze production base in Shandong will form a solid Golden Triangle with the 3 production bases above Fujian, Quanzhou, Huian and Jiangxi, and cross the key market areas such as Southern China, central China and North China, thus laying a strong foundation for PEAK to develop its market territory.

At the foundation laying ceremony, Liu Chuanjin, Secretary of the Party Working Committee of the Heze hi tech Industrial Development Zone, said: "the construction of PEAK Industrial Park project is a major event in the industrial development of Heze high tech Zone. It has been included in the important work identified by the District Committee and the district government.

The completion of PEAK Industrial Park will facilitate the development of Heze's economy, drive the related industrial chain, and solve the problems of labor and employment. The relevant departments of the high tech Development Zone will make every effort to do a comprehensive and one-stop service in support of the project, solve all kinds of difficulties and problems in project construction in a timely manner, and strive to create a first-class development environment, and make the PEAK industrial park a model for attracting investment in Heze.

When a reporter interviewed Xu Zhida, deputy general manager of PEAK, why he wanted to build such a large production base, he replied: "PEAK invested 1 billion yuan to build Heze PEAK Industrial Park, which will effectively help us further develop the northern market. At the same time, enterprises can directly control the production of products to a greater extent, improve the quality of products, make the enterprises more sensitive to market changes, such as changes in consumer demand, and also have higher control ability in the face of risks such as raw material prices and labor shortage.

In the industrial park, real estate projects are also used for PEAK employees to solve life, necessities and other supporting problems.

Indeed, "raw material price increase" and "labor shortage" have become the heart of many production enterprises. Many enterprises, to ensure their own interests, blindly push the problem to the outsourcing production and processing plants, resulting in a large number of cases of production out of control. "Three cyanamide" incident is a typical tragedy.

Xu Zhida said: "PEAK uses high cash flow to reduce the risk of rising prices of raw materials, to create a sense of belonging and development space for employees to seek more benefits to retain talents. These are important parts of the enterprise production management system. PEAK is fully ensuring the normal production order and the high quality requirements of product quality.

It is quality products that will win consumers' trust and loyalty to our brand in the long run. We believe that this is always the foothold of enterprise development.

It is understood that since the establishment of PEAK in the past 22 years, it has always made production and R & D in the first place. Currently, it has 4 product R & D centers. In addition to Beijing, Guangzhou and Quanzhou, Losangeles has established an R & D center in Losangeles last year. In 2010, PEAK launched 684 new footwear products, 1270 new clothing products and 479 new accessories products to the market. "In 2011, it will produce more innovative and stylish products through different exchanges of research and development teams in the studio to meet the needs of different parts of the world, improve brand value in an all-round way, and provide the best quality sports products for consumers all over the world".

Xu Zhida said.