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2010 International Fashion Industry

2011/1/5 11:45:00 70

The international fashion industry in 2010 is still an unstable year. It is gratifying to note that with the economic recovery this year, the word "bankruptcy" has rarely been seen.

But shopping malls are like battlefields. There will always be different "wars" happening here. With the keywords of "buying", "celebrations", "returning", "committing suicide" and "bankruptcy", we can basically show the dynamic and accurate international fashion year.

1, bankruptcy

The financial crisis has left many companies unable to withstand the impact of bankruptcy, in 2009.

CHRISTIAN LACROIX

ESCADA and other brands have filed for bankruptcy protection. In 2010, with the recovery of the economy, this situation has changed greatly, but there are still some individual businesses who are unhappy with bankruptcy.

Event

Lee Cooper filed for bankruptcy protection

In April,

Lee Cooper

Filed for bankruptcy protection in France.

The brand was founded in London in 1908 and is famous for its British rock style jeans.

It was bought by Sun Capital Partners in 2005 and is said to invest more than 12 million euros.

Lee Cooper, a spokeswoman for the French Ministry, said that because of the impact of the economic environment, brand sales in recent 5 years have dropped by 15%, and the total debt of the brand has reached 18 million euros.

2. Acquisition

Big fish eat small fish, small fish eat shrimps, this is the basic rule of survival.

In 2010, the acquisition of the weak by the strong is a matter of concern no matter what way it is used.

Event

LVMH

Acquisition of HERMES14.2% equity

LVMH10, the world's largest luxury goods group, announced on 23 March that it had purchased shares of HERMES 14.2%, a well-known fashion and luxury brand, plus a convertible derivative on hand, with a total holding volume of 17.1%, plus a total of 1 billion 450 million euros.

This makes LVMH group the largest individual shareholder outside the HERMES family.

It is said that the acquisition was carried out quietly until the HERMES family knew it only one hour before the information was released.

The HERMES family dislikes this unsolicited acquisition, and says in an interview that it will firmly maintain the family's control over the brand, and clearly does not consider any large-scale pfer plan.

The implication is that it is not so easy for LVMH group to annex HERMES.