Sales Promotion At The End Of The Year

The weekend just passed was undoubtedly a dazzling madness. Promotion Season: "department stores full 200 minus 110", "electrical appliances full 500 to send 300", in the major shopping malls and Exclusive shop Whether clothing or footwear, Market Everywhere is the "discount card".

Compared with the traditional discount methods such as "full delivery", "full reduction" and so on, the online shop's activities such as spike killing, sending tickets and sending points are attracting more and more online shopping frenzy: "the whole audience 50 percent off". On the day of singles day which has been gradually accepted by people, Taobao's unprecedented trump card has been thrown away by the whole nation for a time, and the daily trading volume has reached 936 million yuan. After that, Dangdang and excellent network also dropped 10% in book prices.

The rival came in a violent manner, and the shopping malls and major stores in the crevice had to take the initiative.

　　 Netizens rush to explode online shopping craze

In November 11th, a ridicule for singles day was also a holiday for online shopping carnival. On that day, the Taobao mall in Taobao, the largest network retailing circle in China, created a network shopping craze with almost crazy performance.

According to statistics, the transaction volume was 936 million yuan per day, more than 20 thousand yuan per second; 2 shops were over twenty million yuan, 11 shops were over ten million yuan, 20 shops were over 5 million yuan, and 181 stores were over one million yuan.

Jiang Wen, who worked in public institutions, made a contribution to the growth of these data. On that day, she went from "Taobao" in the morning to 12 in the evening: kill IPAD, grab points, and go shopping: she added a cotton coat for herself, bought a down coat for her husband and father, bought shoes for her mother, and a variety of daily necessities.

"Too tempting, such a big discount is much cheaper than the market." What she calls "cheap" means that a brand cotton shop looks at a cotton coat at a price tag of more than 600, without hitting a discount. In a rage, she found this dress on the Internet, 40 percent off discount, and nearly 200 yuan cheaper.

At the end of Christmas, this traditional shopping promotion season, Taobao mall has made a comeback from the beginning of the 88 million 880 thousand coupons promotion to the 3 day Christmas rush. At the same time, B2C website Jingdong mall and Dangdang just listed in the US have shown strong promotional tools.

　 Entity store is involved in promotion war

With the growing popularity of online shopping and the continuous penetration and spread to the physical shopping malls, many shopping malls in Liuyang have been increasing their preferences. The emergence of the "copy numbers" and "fitting families" is the true portrayal of this kind of pressure.

On the evening of December 23rd, Chen Chen, an office worker, wanders around the major brand stores in the city. Several hours later, Chen Chen tried on several suits, but never paid for them. In her cell phone, the brand and the number of the clothes she tried to wear were all kept in pictures.

"On the Internet, many clothes are cheaper than stores. Like a jacket I look at, the brand usually does not discount at all, and the price in the exclusive store is more than 1600 yuan, while the online quotation is only 1148 yuan. Chen explained that it would be very cost-effective to take a look at the clothes and record the clothing numbers and buy them online, even if the price is different from the clothes.

Kuang Shuhua is a salesperson in a store brand shop. It is no wonder that "copy number" has been seen. But the impact on store business is obvious. "For the day before, there were seventy or eighty customers trying on clothes, and only 2 actually bought them."

She also mentioned that previous stores never participated in promotional activities in stores, and this time they were under pressure to make the lowest discount.

As a result of many factors such as store rent, compared with the online store, the entity store can not compete with the price. But the entity store also has the unparalleled advantage of online shop: it meets the needs of consumers shopping, their own experience, on-site trial and so on. "Online shopping is no matter how convenient it is, and there is no way to get in touch with the real thing. After it gets the goods, it will cost much more."