Socialized Marketing After Bitter And Sweet

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In order to prove this sentence, I would like to share this story with readers.

On one occasion, the dean of a college and I talked about an information draft.

This draft is nothing more than publishing a list of postgraduate admission. His question is whether the comment should be closed under this information.

Because last year their college announced a list of doctoral candidates, there were hundreds of commentaries on the list of doctoral candidates.

I told the dean that even if you shut down the comments, there would be discussions. What's more, these arguments are not on your own website, but on other websites you can't control, such as Tianya community.

Publicity is a great event for every student who has been studying hard every few years. If you are not admitted, you will always be suspicious.

I thought my words were enough to impress him, but I did not expect him to say: "so many comments are not seen by the school."

I was speechless.

From the administrative level, the school is higher than the hospital, and as a high manager, it is not likely to be very patient to see those comments.

In order to show a certain gesture, the school will even appoint someone to go to the hospital to check. In fact, there was no dark job.

Even without this action, the hospital does not want to leave any unnecessary bad impression on the school.

If these comments are on other websites, it is hard to imagine that the school will be aware of the existence of these comments if nothing startling happens.

I also wanted to recommend the "micro-blog" tool to the dean. The college registered a micro-blog account to interact with more people, so that the ivory tower college could enter the community and communicate with a wider group.

But this sentence was swallowed up in my stomach by me.

Even the comments below are full of misgivings, let alone micro-blog.

In fact, it reflects the typical mentality of middle managers of many organizations from one angle. (for a university, the college is the middle level organization): more is less than one thing.

They know very well that once you decide to use an interactive social marketing tool, you need to put more resources into practice, such as arranging special people and audience interaction.

Sometimes, these interactions can not be completed in one or two sentences. If there are some details of product service, we should even use the production department that never dealt with the audience.

Behind a social media account, we need more than one full-time staff.

However, much effort has been devoted to doing this, and the result may not be perfect.

On the SNS site, on micro-blog's platform, on its own blog, an official account will gather dissatisfied voices that have scattered across the Internet.

According to the rule of Perception=Reality, the unseen dissatisfaction becomes a kind of existence in a moment. It exists in the eyes of higher managers. It inevitably brings unnecessary trouble to them.

This is just an old Chinese saying: "nothing in the world is at all.

In my opinion, there is no need to condemn this mindset. As far as they are concerned, they are less likely to be short-sighted.

Everyone has seen an active and popular social media account, which can bring benefits to the organization in terms of affinity and communication. When necessary, it can also become a very effective publicity trumpet. Imagine a micro-blog account with millions of fans, and release new product information to be widely known. It is not easy to do so, but we must also see that this account also means more "crises" that would not exist.

The mentality of consumers is sometimes very interesting.

Some dissatisfaction is a trivial matter. He does not necessarily have to nag.

But when he knew that the organization had a social account, he would increase the possibility of complaining because he felt that he had the hope of settling and compensating, or even a vent.

For organizations, the first step in socialized marketing is to learn.