Brand Shoe Enterprises Strive To Win The Taiwan Market And Strive For Win-Win Cooperation.

December 9th, since the opening of Taiwan's mainland investment to Taiwan in 2009, the mainland

XTEP announced that it has submitted applications to the relevant departments of Taiwan, offering 250 million Depositary Receipts (TDR) to raise funds for the development of Taiwan's business and hope to be listed in Taiwan.

Zhuang Zhaohui, manager of XTEP overseas affairs department, said that the approval process of TDR would take 3 months.

XTEP raised funds to develop, promote and sell Taiwan's market, as well as expansion of plant and equipment.

The issuance of TDR will also help attract overseas and local investors in Taiwan, and expand and decentralization of shareholder base.

Zhuang Zhaohui once told the media: "as early as 2009, we wanted to enter the Taiwan market. After a year's efforts, we opened the door to Taiwan."

In fact, as early as June this year, XTEP's first branch in Taiwan has opened in Taipei.

XTEP responsible person said that in view of the Taiwan market, XTEP will adopt the regional agent distribution mode and take the middle end price route. In the first year, it will open 8 to 10 stores in Taiwan, with an estimated turnover of 3 million yuan, and finally plan to open 300 stores in Taiwan.

Ye Jianzhong, an international analyst at Bank of communications, said that Taiwan's sports brand market is dominated by Adi, Nike and Puma, while XTEP's similar mass positioning brands are not enough, which left room for XTEP and other mainland sports brands.

Shishi shoes and clothing enterprises enter Taiwan Market

After the formal signing of the framework agreement on Cross Straits Economic Cooperation (ECFA), Shishi and its numerous brand shoe and garment enterprises showed strong enthusiasm for entering the Taiwan market.

It is understood that the stone lions' "Ai Deng Bao" brand clothing has officially decided to expand the Taiwan market, the preparatory work is in full swing.

Shishi textile has strong competitiveness in the world. After signing ECFA, it also has the conditions to participate in the market competition in Taiwan. Shishi brand enterprises get more impetus to enter the Taiwan market from the business opportunities given by ECFA.

Chen Qingzhou, President of Taiwan Huahong investment management consulting company, who is assisting Shishi and its surrounding brand shoes and clothing enterprises to enter the Shishi market, said that at present, the Shishi industry is taking advantage of the favorable opportunity signed by ECFA to make preparations for entering the Taiwan market.

He said that the stone lion brand like the men's clothing of AI Deng Bao has broad market space in Taiwan.

At present, Taiwan's own brand of men's clothing is rare. In the market, many foreign brands are the mainstream. Women's clothing in Taiwan clothing industry is strong, which is complementary to the men's clothing brand of Shishi clothing industry.

The advantages of Taiwan's textile industry are focused on the research and development of fabrics and accessories. The clothing industry focuses on the design aspect. After Shishi brand clothing enters the Taiwan market, it should also focus on absorbing fashion design elements, fabrics and accessories, and become more competitive.

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Frney saved the loss and seized Taiwan.

Since 2003, Daphne has opened more than 300 stores in mainland China every year.

In 2005, the SHOEBOX shoe cabinet of the shoe store in mainland China was born, and the market share was increased with Daphne brand.

Daphne's multi pronged marketing model has successfully expanded its market scale. Apart from its retail outlets, there are not only monopoly outlets, but also counters and agents in big stores. Daphne can be seen in the fair, medium and medium price shoes market.

The reason for Daphne's success is to find ways in crisis.

In 2000, Daphne already had more than 100 stores, but more than 60% were in a state of loss.

In 2006, Daphne went back to Taiwan to open shops with many years of experience. Besides excellent product quality, it also rapidly expanded its brand awareness with celebrity endorsement and sponsorship of artists' concert activities.

In 2008, Daphne group further worked with the internationally renowned brands SOFFT, BORN, AREZZO and sports brand NIKE to expand the sales and service of the mainland, extending the antenna to different levels of consumption, and further expanding the scale of the business of the group.

Zhejiang AOKANG shoe enterprises, the famous shoe enterprises, are negotiating with the largest brand of Taiwan shoes, hoping to enter the Taiwan market, and the thin leather shoes are willing to cooperate with AOKANG to enter the mainland market.

At present, the top executives of both sides are exchanging visits, hoping to reach further cooperation. According to the preliminary assumption, the two sides will set up a joint venture in mainland China and Taiwan, sell thin leather shoes on the mainland and sell AOKANG shoes in Taiwan.

AOKANG hopes to open more than 400 AOKANG stores in Taiwan, and open more than 1000 A Shou shoe stores in the mainland.

Although the number of stores and annual sales scale, AOKANG is far more than a thin leather shoes, but AOKANG hopes to take advantage of the thin brand advantage to make up for its lack of high-end brands. "Taiwan market is earlier than us, and more mature, clear positioning, there are many places worth learning."

Wang Zhentao, chairman of AOKANG, believes that the terminal sales of Taiwan enterprises can be used for reference in terms of service attitude and sales promotion.

According to China's Taiwan Affairs Office, as of September, there were about more than 50 enterprises investing in Taiwan and 133 million US dollars in investment.

Since the Taiwan economic authorities formally accepted the application of mainland capital to invest or set up offices in Taiwan in July 1, 2009, Zhejiang enterprises have been very active. In June this year, the first batch of six investment enterprises in Taiwan were officially granted.

The scale of investment is about 1 million US dollars (about NT $320 million), and many other projects, including AOKANG, are still under negotiation.

There is an analysis of the industry in Quanzhou that brand shoe companies can also build bridges for Taiwan to better develop the Southeast Asian market.

As many Quanzhou sports brands have entered the Southeast Asian market, Taiwan has become a blank spot between Mainland and Southeast Asian markets for some time.

In this regard, PEAK CEO Xu Zhihua also has the same view. He believes that Taiwan sporting goods market lacks local brands, which is not an opportunity for mainland brands. Taiwan market will be a good bridge for the mainland to connect with the Southeast Asian market.