Enterprises Focus On Climate Economics?
In recent years, rumors of "one thousand years of extreme cold" and "the coldest history" have flooded the media. Although some people believe that it is erroneous and erroneous, many people in the industry believe that clothing manufacturers are "commercial farmers" because they have to watch the weather. If the climate is abnormal, the sales rhythm of the clothing industry will be disrupted, and the "commercial peasants" will be exposed immediately after the bad weather, such as the backlog of spring and summer wear.
Autumn winter clothing
Not selling well.
Liu Hong, director of the brand of mascassini, said: "the recent temperature change across the country has a more favorable impact on clothing sales.
The clothing industry relies on the weather, and the climate uncertainty will have a greater impact on clothing sales.
A few years ago, until October and November, the weather remained in the hot stage, which resulted in a large number of clothing accumulation in autumn and winter.
This year, the northeast of China entered the winter early, and it played a good promotional role. The sales volume of autumn and winter clothing rose and the climate had a great impact.
Some enterprises also indicated that because of the variable and unstable meteorological variables, the garment production terminals should consider the variable factors of climate, and a large part will still refer to the proportion of production and sales in the same period last year.
Many companies feel helpless about the annual climate change, but they have their own.
Terminal response
Strategy.
Chen, manager of the brand Department of Fujian Bao de group, said: "the weather continues to cool down. For the terminal sales of clothing, the sale of early autumn clothing will be partly affected, so that the terminal will enter the late autumn or even winter clothing sales ahead of time. The sales boom will arrive ahead of time. Every brand can use this time to do more promotional activities to increase sales and meet the next golden period when there is little sales."
Insiders said that now, except seasonal products
Sales business
Besides, many sales terminals rely on experience to make sales, and those in the clothing sales terminal should abandon the experience of formulating sales plans and pay more attention to climate economics.
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