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Nike Is Implementing Expansion Plan In The Next Five Years.

2010/11/29 14:39:00 49

Nike Market

As we all know, in the footwear industry Kingdom, by expanding the number of stores and other ways to achieve.

market

The development has always been

Shoe enterprises

Ways of implementation.

This is not an international shoe giant.

耐克正朝着这条路逐步迈进。随着前段时间耐克在洛杉矶开设的Citadel折扣店的成功开张,这是耐克在美国加州的第15家工厂直营店。可以说鞋企耐克的扩张计划已经开始启动。


According to media related information, Nike will open 250 to 300 new stores worldwide in the next five years, so as to echo the plan of expanding the global retail market.

It is reported that the expansion plan includes the company currently has 155 factory outlets in the United States.


According to a statement issued by Nike, Nike's expansion plan includes factory outlets and Nike city chains in discount stores, and sells new and exclusive items that are usually seen in high-end shopping centers.


Nike's North American factory outlets, according to Jeff Nichols, said that the Citadel discount store is one of the 5 Nike factory outlets opened in the United States this year, and is also Nike's first factory outlet with two floors of factories.

The other four factories are located in Alabama, Washington, North California and Utah.


Nicholls said: "Nike's global plan is to open hundreds of new stores in the next five years, but we plan to open 5 factory outlets every year in the United States.

The biggest difference between the factory outlets in Losangeles and other shops is that a whole layer of space is left for women's wear and sportswear.

Our factory outlets are located next to the two story H&M, which gives us unique opportunities to own a two storey shop that has never really owned it.


Consumers in Nike factory outlets can not buy Nike sports shoes or flying Jordan series.

The factory outlets sell the last season's discounted goods from other retail outlets.

The stock of factory outlets is sports equipment for casual wear, running clothes, training suits, football and basketball.


Now, the stores in Nike are selling more new shoes and clothes.

Consumers can choose the color and materials ordered for shoes in Nike studios, New York, NikeiD studio.


As part of Nike's efforts to increase its retail sales, the company recently renovated the Nike city in London, increasing its size to about 3780 square meters and adding a NIKEiD studio.

A total of 4 floors of Nike city in London is Nike's largest Nike city.

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