"Minpai" Service Industry Launches The Journey Of "Microblog Marketing"

　　 Since the first half of this year, there have been seven brands, seven wolves, carbine, anta, sped china and many others“ Fujian School ”Shoes and clothing enterprises all open official microblogs on Sina Weibo, and distributors of enterprises such as Stryker, Powerba and PEAK have also entered the "microblog battlefield", either to promote promotional programs or After sales There was no "smoke of gunpowder" in the service or the introduction of the activities Brand war The concept of "microblogging marketing" has also emerged.

Supplement:

What is the reason for the accelerated growth of the textile industry? "This is mainly due to the poor performance due to the impact of the financial crisis last year and the emergence of a 'low base'. In this year's export increase and expansion of domestic demand, the entire terminal demand market is good, so the performance of the textile industry has improved." Ma Li said.

According to statistical data, from January to July 2010, the amount of textile and clothing exports increased by 22.9% on a year-on-year basis, and the export recovery in the first half of the year exceeded expectations. "Therefore, the performance of manufacturing leading enterprises generally exceeded expectations, and the year-on-year growth rates of Lutai A, Huafu Color Textile and Weixing were all above 40%." Ma Li continued, "Another reason is that the recent rise in the price level, coupled with some inventory left by some companies, has led to a rise in the company's profitability."

According to her analysis, among them, the performance of brand companies has grown steadily, with the growth rate of home textiles at 30-60% and clothing at 30-40%. From the perspective of growth mode, the home textile companies mainly rely on rapid expansion. The net number of stores opened by the three companies in the first half of the year accounted for 6-10% of the total number of stores; Clothing companies rely more on endogenous growth, and the increase of net profit brought by the increase of gross profit margin. In the first half of the year, Meibang Clothing added more franchise stores, accounting for about 14%, and Baoxiniao [25.09 0.44%] net stores accounted for about 5%. The total number of stores of Septwolve was the same as that at the end of 2009, but the store structure was adjusting, and the number of direct stores increased.

　　 The companies whose performance exceeds the expectation in the middle report are: Luolai Home Textile, Baoxiniao, Lutai A, Weixing Shares and Toread; Companies with lower than expected performance include Mengjie Home Textile, Saturday and Shanghai Jiahua.