Focus On China: The Value Of Fashion Information Is Amazing.

You never heard of it.

From manufacturers to retailers, more than 4000 companies from more than 60 countries around the world pay tens of thousands of dollars per year to the On-Line Company, which is known as the "secret weapon of the fashion world" by the Wall Street journal.

When fashion is tied up with information

10 years ago in London, a pair of Marc Worth and Julian Voss Julian Worth found that the trend of fashion upgrades is accelerating. New fashions are changing with each passing day. People in the industry run around the world for endless fashion shows and trade fairs, and everyone is eager to understand the latest fashion information.

However, the traditional fashion publishing industry is still providing information that is out dated at the rate of one or two books per year.

Why not build a fashion Reuters through the Internet? With this idea, the two brothers set up a company with their own surnames: WGSN (Worth Global Style Net), and later facts show that the company is worthy of the name, indeed, "worth".

Through the Internet, journalists, photographers, designers and trend analysts from all over the world WGSN provide real-time updates of online industry information to subscribers who subscribe to their services, including the global fashion show photos and reviews that have been pmitted over the past few hours, over 120 thousand world's major fashion cities, shop window displays, industry news reviews, and the latest trends in color, fabric and style provided by industry authorities.

This information is enough for fashion managers to save time and expense for commercial travel, so that thousands of miles away manufacturers or designers can quickly understand the street fashion of target countries and help retailers predict future hot products.

Yes, WGSN provides information, but information is power for the fashion industry in the information age.

In addition to traditional fashion companies, Ford, LG electronics and Coca-Cola are also WGSN customers.

WGSN Asia Pacific CEO Julie Harris (Julie Harris) pointed out that this is because any company in the product development or marketing needs to start from their customers, understand their needs and good.

Take Coca-Cola as an example. When they plan to invest heavily in advertising on the teenager market, they can plan to invest heavily in advertising. WGSN can tell them the clothing, color and design that are popular among young people. This information will be reflected in their advertising activities, which will help to achieve the effectiveness of advertising.

In 2005, WGSN was bought by British media giant EMAP 20 times its current operating profit of 140 million pounds. The deal shocked the industry and made Voss brothers one hundred million worth overnight. WGSN has also become one of the most successful examples of Internet entrepreneurship in the UK.

As a B2B company, WGSN subscribes to subscription fees instead of selling advertisements. Jolie believes that low dependence on advertising, the quick experience of experienced employees and the Internet are the key to success.

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Since its acquisition by EMAP, WGSN's performance is very eye-catching. It is the fastest growing B2B company in EMAP.

In the past 3 years, the average profit growth rate has reached 39%, and the service renewal rate has reached 90%.

The development of the Asia Pacific region, especially the Chinese market, is one of the important driving forces for the rapid development of WGSN.

Ge Dewei, general manager of China's David Kurtz, said that the number of Chinese brands subscribing to WGSN services has reached 85, including Lining and Anta.

The company's business in China is developing very rapidly. One of the latest trends is that Chinese customers who used to subscribe to WGSN mostly export to foreign trade companies. Now, local companies have become the fastest growing WGSN customers.

For the biggest market in Asia, the goal of WGSN is to double the number of subscribers in 18 months. "I don't think it will be difficult to achieve this goal. In China, we need a lot of companies. The problem is how to make these companies understand us and consider making use of our services."

Said gudway.

He also revealed that WGSN is expected to set up the first office in mainland China within the year.