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Fenghua Garment Enterprises Appear At Ningbo International Clothing Fair

2010/10/23 10:53:00 48

Ningbo International Clothing Fair Fenghua 39 Exhibitors Brand Market Impact

In the autumn of October, a "feast of clothing" adorned Ningbo beautifully. The fourteenth session Ningbo International Costume Fair Grand opening, 131 domestic and foreign clothing brands and thousands of businessmen gathered in Ningbo International Convention and Exhibition Center. 39 exhibitors in Fenghua Eight Immortals crossing the sea, each showing their powers, has played an expanding role. Brand market impact The magnificent movement that promotes the upgrading of the industry.


In the 1 Museum, a unique western style art exhibition has become a highlight of this year's Expo. Her anti European "luxury" or "life hall" display methods, with black and red classical collocation as the main tonal, using simple and smooth lines and bright and dark contrast techniques to create a simple, elegant and profound exhibition space, and the five representative western suit series are very dizzying.


"Luo Meng's fashion upgrading is reflected in the product, which is to return to classics and keep pace with the times. The 50 sets of men's and women's suits displayed in this art show can be said to be boutique. This is not only the display of R & D results of Western clothing for many years, but also the confidence of the Rome group under the background of upgrading and transformation. It is also an interpretation of the identity of Mr. Luo Meng's "Western-style clothes expert". Sheng Jingsheng, chairman of the Luo Meng group, said that in recent years, through the practice of diversified development ideas, Luo Meng has formed a "multi wheel drive" strategic development pattern integrating "clothing, real estate, financial investment and international trade". Since the beginning of this year, Luo Meng has carried out a series of fashion renovation and upgrading. Not only the product positioning and style are more high-end and fashionable, but also the enterprise has launched management upgrading and marketing system reengineering, and has become more and more international first-class fashion enterprise group operation mode.


In hall 2, AI Sheng, Tang Ying, old K and evergreen Four enterprises occupy more than 1/4 of the stadium. Approaching the 200 square meters of AI Sheng Pavilion, a strong Italy nostalgia smells on the face. In the European style street display windows, one of the real models shows the latest Steve&vivian brand dress, or elegant, or bold, romantic or straightforward, attracting many eyeballs. "This year is the third year for enterprises to participate in the exhibition. Every exhibition has a new harvest." Executive director Wang Lan said that enterprises are taking the road of brand development, hoping to fully display the brand image with the help of the Expo, hoping to win more customers and markets for enterprises.


The Tang Ying Pavilion on the other side is another style -- simplicity, atmosphere and fashion. It is reported that since last year, Tang Eagle has revolves around the construction of international Trousers Design and R & D center, building a first-line brand ODM trousers factory and building a top domestic trousers marketing network, and has made reforms in building an international R & D elite team, adjusting product structure and expanding business outlets. Since the 2 quarter of this year, Tang Ying has launched the "flagship store" plan of the 100 strong counties and cities, and now has established six or seven flagship stores in Jiangsu and Zhejiang provinces. To this exhibition, the director of Tang Ying company confidently said: "the Fair provides a good window and platform for enterprises to display their strength and tap the domestic market."


Dasheng, golden idea, Kai Zi, Jin Hai, Datong and other exhibitors have also indicated that the branding development path is the main direction for the future development of the enterprise. This exhibition will further expand the market influence of the brand and accelerate the transformation and upgrading.

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