Consumer Market Of China'S Garment Industry

Clothing consumption

Market:

Garment export

In 2002, foreign exchange earnings from textiles and clothing amounted to 617 and 700 million US dollars, accounting for 18 and 97% of the whole country.

The surplus is 474, 6 billion 200 million US dollars, accounting for 156 and 14% of the national merchandise trade surplus.

The decline of European and American economy, the reduction of orders, the decline of China's clothing export, the difficulties of the enterprises with high dependence on the European and American markets, the single market, can not change the environment of shrinking international demand, but it can enhance the export competitiveness of "made in China".

Industry rebound and border trade suddenly rise.

Sale

The total profit of 10024 billion yuan is 336 yuan and 600 million yuan. The profit of 70% of the national garment and textile industry comes from the domestic market, and domestic trade has become the main battlefield of Chinese clothing.

The foreign trade enterprises in the garment industry are turning into the domestic market.

The biggest potential market for textiles and clothing is in the countryside.

In 2008, urban dwellers spent more than 1000 yuan on clothing every year, but less than 200 yuan in rural areas, basically only about 1/5 of the urban area.

Most of the market in China is occupied by those 90% brands made in China. The competition of garment enterprises stays at a relatively low level, mainly in the competition of price and style. The sales of most garment enterprises are still dominated by the large circulation in the wholesale market.