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Brands Compete For Fashion Week In Milan

2010/9/28 11:28:00 100

Blugirl, Moschino, Gianfranco Ferr e

The new fashion week will last until September 28th, with 78 fashion shows around.

The Italy Fashion Association adopts the controversial new schedule.

The big Brand Company had been scrambling to squeeze in the middle three days before, in order to cater to the leaning American Vogue magazine editor in chief, Anna Wintour, to make it possible to minimize the time of stay in Milan, on the contrary, the small companies were put aside.

Gucci 2011 spring and summer

Milan

Show ground

Mario Boselli, President of Fashion Association, said, "

everybody

This unreasonable schedule is no longer acceptable.

Public discontent has also been reacted.

For the first time, we successfully made all fashion designers sit together, including three companies that were not members of our Association: Armani, Dolce&Gabbana and Marni.

Together, we have worked out a more balanced way.

a week

Itinerary.

Versace 2011 spring and summer Milan show

Large Brand Company are evenly distributed within six days.

Gucci fired the first shot on Wednesday, followed by Fendi and Prada 23, Moschino 24, Gianfranco Ferr and Versace, 25 Bottega Veneta and Emporio Armani, 26 as Veneta and Prada, and 27 on the two sides.

D&G 2011 spring and summer Milan show

In order to reform the fashion industry in Milan, the fashion association also strictly screened the exhibitors and removed some underwear brands, swimsuit brands and big code brands from the T platform. This has caused much controversy. In the context of this reform, the Dolce&Gabbana brand that left eight years ago has entered the official schedule again.

On the contrary, some brands are asked to leave.

Mario Boselli pointed out, "this decision is very difficult but essential. Some brands do not match fashion week.

We hope to inspire creativity and highlight Milan's position in the world fashion industry again.

The delisting includes the big code brand Elena Mir, which has been a major fashion show since the beginning of 2005.

On Wednesday, the brand held a fashion show outside the official schedule, and was concerned about its being expelled. It launched the first international 40 yards and above model selection.

Another innovative revolution in Milan fashion week is to give up completely the remote Milan Pavilion. In the past, quite a few fashion shows were held here.

The fashion association hopes to adopt a more relaxed and effective organization, concentrating on four historical buildings in the center of the city, separated by only a dozen meters from each other and close to Church of Duomo.

In order to facilitate the return between different venues, the organizers also provide free bicycle rental.

Finally, there are four big screens in the urban area and live fashion shows.

Some of the fashion shows are still being broadcast live on the Internet.