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Nike Shoes Recycling To Promote Environmental Protection

2010/9/20 14:32:00 74

Nike Environmental Protection Activities

Since 1990,

Shoe enterprises

Nike launched the "old shoe recycling" program in the United States, named Reuse-A-Shoe, which is part of the Nike global social responsibility program NikeGo.

According to relevant news reports, this year Nike launched its first 20 years of recycling plan for shoes in China.

During the summer vacation of students this year, a noticeable sign was put up at the gate of the Nike store in the shopping mall of Youth Street in Chaoyang District, Beijing.

A pair of old Nike brand shoes cost 50 yuan for shoes when buying new shoes, while non Nike brands can reach 30 yuan shoes.


This house is made up of

Nike

The company's direct factory store is one of the Nike stores that produced the "old shoe recycling" sign in China.

From July 1st to August 15th, 31 Nike factory stores and 12 direct flagship stores in Beijing, Shanghai, Guangzhou and Wuhan all produced such public signs.


This is an experiment of Nike in China.

environmental protection

Activities.

"During the summer vacation, young students will have plenty of time to shop."

Huang Xiangyan, spokesman for Nike China, said Nike wanted to see whether young Chinese consumers were interested in sending their worn sneakers to recycling sites.


In the past, due to the failure to implement the recycling plan, tens of thousands of sports shoes were mixed into the ordinary domestic waste every year and sent to the landfill for waste. After implementing the plan, Nike's statistics showed that by the end of 2008, Nike had recycled 21 million pairs of sneakers in the world, and now Nike can recycle about 2 million pairs of waste sports shoes every year in the United States.


At first, these recycled shoes were shipped back to the two Nike cooperative factories in the United States for dismantling and recycling.

The two factories are located in Memphis and the other in Tennessee.

Later, in Belgium, Nike found a factory that could process waste sports shoes for processing shoes from Europe.


The processed raw materials were purchased by Nike company and donated to public sports foundation in remote areas and poor countries to build public sports facilities such as football field, basketball court, tennis court and plastic runway.


There is a place donated by Nike in China, which is located in the sports park of Dongdan, Beijing. The turf, the rubber mat and the plastic track of the basketball court are all pported from the Nike factory in the United States. The cost is 3 to 5 times that of the general stadium in China.

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