Shenzhen'S Brand Is Getting Better And Better.

2010/9/18 10:12:00 47

In recent days

market

In the interview with China's fake foreign brands, the reporter realized that the awareness of pure domestic brands in the market is constantly improving.

Shenzhen brand

Sales in the market also grow year by year.

Insiders told reporters that with the upgrading of domestic clothing design and production process, purity.

Chinese brand

The popularity of clothing and its market influence are rising.

In particular, the influence of Shenzhen women's clothing has been well known throughout the country.

For example, a group of pure Shenzhen women's clothing brands, such as song Li Si, ladies' house, AI Tai AI, Yi Zhi Hui, Tianyi and classic stories, are increasingly recognized by consumers, and the market share is increasing year by year.

"Our aim is to create a Chinese brand with world influence," said Xia Guoxin, President and general manager of Shenzhen Song Li clothing Limited company.

"(why) we call it" grace ", because we hope to open a brand store in France someday.

This is the pliteration of this fashion Boulevard.

The name must always have an inspiration. The brand name is just a symbol, which can be especially national and international.

In any case, the most important thing is who does the brand really do, and you admit that you don't recognize yourself as a Chinese brand.

Xia Guoxin told reporters that in Shenzhen's clothing industry, some enterprises that aspire to build Chinese own clothing brands have been making better and better sales after several years' efforts.

It is a genuine local brand that grew up in Shenzhen and competed with the famous international underwear.

Zhang Tuo, general manager of Shenzhen FYI Underwear Co., Ltd., told reporters that after 60 or even 70, it was inevitable that China would grow up in the absence of material resources.

But after 90 years, they grew up in the rapid growth of China's economy. They had no or even less national cultural inferiority complex. When this generation becomes the main force of consumption, China's national brand will surely become popular.

Therefore, making brand should be based on the long term and not be lured by immediate interests.