Esprit Will Invest HK $1 Billion 100 Million In The Mainland Market
Hongkong apparel giant Esprit Global Holdings has recently confirmed that the company will gradually shift more business to Asia, and will take the mainland market in the next 5 years.
Sale
Double the amount to expand business to 400 cities in the mainland.
In a statement to the Hongkong stock exchange, the company said it currently has 169 businesses in mainland China and 931 stores.
The plan has increased to 1700, and the retail space has increased by 70%.
Meanwhile, Esprit will continue to open the world's largest brand store in Frankfurt later this year as planned.
Germany is still the largest market for Esprit.
In the statement, the company said: "looking ahead, we will focus on expanding our market. China is undoubtedly the top priority market."
In January this year, Espiri bought the shares of Chinese Huarun in the joint venture for HK $3 billion 880 million, and controlled the mainland business independently.
Chief financial officer
Chew Fook Aun
The company plans to invest HK $1 billion 100 million in the mainland market next year, with a total investment of HK $2 billion 200 million to the mainland.
The company said that part of its expansion strategy will include the introduction of low price series to three to five tier cities, and expansion of retail businesses to at least four major cities.
The mainland's wholesale business will focus on franchising to extend to three to five tier cities.
Chew Fook Aun
Moreover, due to the weakening of consumer confidence, the wholesale business in the European market is still under pressure.
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