AOKANG Leads Wenzhou Shoe Enterprises To Play A Transformation And Upgrading Movement

Before September 7th, Wenzhou shoes encountered another wave in Spain, causing a great loss to the footwear industry in Wenzhou. It is understood that when the import of shoes to Spain customs declaration, customs will be based on the relevant types of shoes, Texture of material If the goods are compared with the same or similar products in the customs catalogue, they will be seized and fined. This shoe makes Wenzhou shoe makers need to think about how to improve the quality of exports and meet the needs of overseas markets. market Yes.

Wenzhou shoes have always been impressed by the novelty of shoes. quality But not reliable. In order to change the image. Representative of Wenzhou shoe giant AOKANG The group went to the forefront. Through cooperation, AOKANG has introduced Italy's technology, capital, management and design concepts to enhance the core competitiveness of the brand. Wang Zhentao stressed that "the slogan of AOKANG is not to be bigger and stronger, but to be stronger and better."

Not only in scientific research, Zhan Zhuo should also understand the market situation, understand consumers' pursuit of shoes products, and make qualitative changes in product quality, technology upgrading, health and environmental protection.

There is no doubt that a quality product is an important factor for the successful start of the market positioning of Wenzhou footwear industry. Therefore, shoe enterprises do in-depth research on quality and win the qualitative change through the optimal expansion of quality, thus laying a solid foundation for their comprehensive promotion of brand strategy and strengthening of market competitiveness. At the same time, AOKANG also succeeded in squeezed into the high-end footwear market in the United States by upgrading its product structure. In order to open up the US market, AOKANG group has specially hired two famous designers in the United States to grasp the trend of fashion, so that the design of products that conform to the market makes the sales volume in the US record high. It is understood that a single price of $more than 70 high-end leather shoes shipments, once to the United States was robbed, because the style is in line with the appetite of Americans, sales unimpeded.

Improving quality is the fundamental reason for AOKANG to truly become a shoe making enterprise in Wenzhou. Footwear products should not only conform to national standards, but also pay attention to comfort, beauty and safety. AOKANG shoe industry is doing more research under this research, so that outsiders can easily grasp the handle. I believe that after shuffling, AOKANG group, with its technological content and core competitiveness, will emerge and become stronger and more competitive through integration.

It is true that when the tide of Global trade has been successful in terms of quality, price and brand, Wenzhou shoe makers should adjust their marketing models through changing circumstances. In terms of technology citation, shoe companies should weigh their capabilities, closely integrate the technology R & D centers established by enterprises as mechanisms, integrate research and production closely, and create more quality products. Believe that quality is the solid backing for Wenzhou shoe industry.