China Leather Association Experts Predict And Analyze Market Trend Of Next Five Years Footwear Industry

September 1st, the next five years, where is the market growth of China's footwear industry?

Emerging markets expected

In 2009, the sales volume of footwear products was about 3:7, and with the increase of China's cost factors, the structure of export products will be greatly adjusted during the "12th Five-Year" period, but the export market will still be the main factor.

"There is little room for export growth in the traditional us, European and Japanese markets," Zhang said. "There will be a big increase in exports from emerging markets such as Southeast Asia, Latin America, Eastern Europe and Africa.

Conditional enterprises will invest and set up factories overseas, and establish R & D centers, logistics centers and distribution centers by means of acquisition, leasing, joint venture, cooperation and so on, and begin to go deep into the foreign terminal market.

The export of independent brand with higher added value will increase, and the export competitive advantage of industry will remain. "

Future

Zhang believes that the domestic market will continue to maintain steady growth. The main reasons come from three aspects: first, urbanization and new rural construction bring about the pformation of farmers and the improvement of living standards; two, the development of urban consumption to high quality; and three, the new profit margins generated by online sales.

There will not be much growth in large department stores, and there will be more room for development such as specialty stores, supermarkets and shopping malls.