Overlord Events And Shoe Enterprises Competition
As we all know, there is a serious homogenization phenomenon in the shoe product market. The shoe companies plagiarize me, and I imitate you, causing the market environment to become worse and worse.
Some shoe companies invest a lot of money and energy in R & D, strive to create unique products with new technology to win the favor of consumers, but are unscrupulously grabbed by some unearned shoe companies, and then use these technologies to make profiteering on their products, and those shoe manufacturers that have worked hard to create technological achievements fail to apply for intellectual property protection, so they can no longer lose their dominant resources.
In order to get rid of peer plagiarism, some shoe companies have closed their doors to protect themselves. Some people have taken up legal weapons to safeguard intellectual property rights, and even more have adopted a very strong tool to defame their peers.
Like the recent "overlord incident" is a typical peer competition, daily chemical products safety, food safety and so on are all topics of public concern. Therefore, the news of overlord containing carcinogens has aroused strong social repercussions.
The "overlord" who was at the cusp of the storm finally adopted the method of crisis public relations.
How do shoe companies face up to homogenization competition?
A company with a sense of social responsibility is the best way to deal with crisis public relations. First of all, we must be brave enough to tell the truth of the society honestly and then try our best to reduce and reduce the adverse effects and hazards to the public.
But in the process of dealing with crisis public relations, some enterprises can drag on, cover up, hide and hide, or even use the "corruption" method to resolve the predicament of enterprises.
Now, the "overlord" has had a "qualitative" upgrading in terms of means and methods after the above means, and dealt with the crisis with rough and punching methods.
If this kind of "exceptional" method is not curbed in time, it will inevitably form herding effect, which will lead more enterprises to take similar measures to deal with social justice and moral power when dealing with crisis public relations. This is a need to maintain high vigilance.
Developing homogenization competition is an innovation in thinking.
Because we used to regard homogenization as a bad thing. It seems that innovation should solve the problem of homogenization.
In fact, since homogenization is the normal development of an industry and industry, it shows that it is reasonable, because this "quality" is proved feasible in the development process of industry and industry, and there is a market. Consumers are accepted. Operators and managers think that is the most reasonable, because it will be accepted similarly, thus becoming the origin of homogenization.
All units in the industry understand that such a cost is the lowest, the efficiency and efficiency are the biggest, and everyone is willing to do so. This is the reason of homogenization.
For competitive enterprises, the most cost-effective way is the best choice.
If others are successful in solving all kinds of difficulties, avoiding all kinds of mistakes and improving various technical practices, I will be the most economical, efficient and least risky investment by homogenization.
It is from this perspective that we believe that industry and industry should attach importance to homogenization competition today.
Whether homogeneous or heterogeneous, we all agree.
It is believed that both will bring the industry to catch up with each other, break the situation of all kinds of horses, and create a new round of rapid development cycle.
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