Swimsuit Market High And Low: Popular Brand Cold

In July 25th, I saw in the outdoor swimming shop of Xinhua Street swimming pool in Tongzhou. Many stores put children's swimming gear, such as lifebuoys and toy boats, in the prominent position of the shop entrance, so as to attract more customers to buy. According to the store owner, in recent days, there are many customers who choose to buy swimming tackle, and sales are 3 to 4 times the normal day. The stores they open are all multi brand stores, which sell swimsuits, swimming caps, swimming goggles, life jackets, swimming rings, etc. The products of every category are high and low. "As early as May, we entered a lot of new products from the wholesale markets such as zoos, sweet potato fields and so on, and now they are starting to sell well. But children's equipment is better to sell, sometimes only a day to sell dozens of sets. The businessman told the author.

The author also came to Chongwenmen in the near future. New world department store Investigate swimsuit market. The swimwear sales here are very general. Swimwear As one of the main business of HOSA clothing as an example. According to the shop assistant, only 3-4 swimsuits can be sold in mid week, and the average weekend is no more than 10.

Patronizing these stores, I found that the famous underwear brands such as Ttiumph and MNI van were sold swimmwear this summer. According to the staff responsible for the sales, the companies decided not to develop new swimsuits and stopped or reduced the shipment of swimsuits. According to special salesmen, even if these underwear brands are out of shape, they are all the old ones in the past years. They only sold the last year's exceptionally good ones again, and the discount sales were last year and the backlog of the previous year.

Underwear brand quit " Swimming front What is the reason for this? I understand that many underwear brands reduce swimsuit production. On the one hand, because of the relatively high technology content of swimsuits, underwear brands need to invest considerable research funds, and many customers are accustomed to buying swimsuits at sports counters. On the other hand, swimsuits are too seasonal to make swimsuits. There are many brands of bathing suits. The result of "cake" is sure to make everyone less satisfied. For many underwear brands, it can not only support sales, but also cause inventory pressure.

Another reason why swimsuits in bazaar are not popular is that I can find answers at the edge of the pool. In the vicinity of the new Hualian home swimming pool in Tongzhou, I made a simple survey of consumer psychology. 8 of the 10 people believed that the bathing suits sold in the general market were relatively high, "300-400 yuan for the low, and 700-800 yuan for the high price," which is much more expensive than the supermarkets and the stores near the swimming pool. 7 of the 10 people believe that swimsuits are relatively short in use time, and the replacement cycle is fast. One summer to buy one to two bathing suits will be enough. In second or third years, they will buy new models. Up to 9 of the 10 people are swimsuits that cost around 100 yuan to buy in a large supermarket or clothing wholesale market. "Although the quality is inferior to the brand, it is also enough to cope with a summer vacation." They think this is more affordable.

On the accessories, the consumer's popularity is lower. Take swimming goggles as an example. Only 1 of the 10 people have some knowledge of swimming goggles. At the end of the 2010 body Expo in late May this year, a dealer from the famous brand of swimming goggles in Europe told the author that the choice of swimming goggles is mainly about waterproofing, clarity and anti fogging performance. "It is best to choose goggles that match the eye curve design and wear them without pressing feeling. The best lens is polycarbonate, but it needs hundreds of dollars, allowing people to have a clear vision when swimming, and also to block ultraviolet rays. In addition, nearsighted people can also choose to wear goggles with degrees.

There are also some bright spots in the swimming tackle market this year. For example, some new swimming circles specially designed for children's swimming this year have improved in either the style or the humanized design. The styles also attract children's attention, which caters for children's aesthetic needs in color and patterns.

The author initially estimated that at least a thousand yuan would be needed for swimming equipment, swimming caps, swimming caps, swimming goggles, swimming circles, etc., which is equivalent to the price of a football training equipment and belongs to the income range of middle-income families.