Exchange Rate Rises In The Discount Season, But The Exchange Rate Is Not To Blame.

"The price of a Chanel handbag has increased by nearly 20% compared to three months ago, but even so, the classic Chanel255 is still out of stock." in spite of the rush to shop during the discount season in Singapore from 7 to August, Wen Ren De was empty handed from the Chanel store on the busy orchard road.

The Thailand woman entrepreneur who is doing business in China is here.

Although July and August are often the discount season for fashionable shopping places such as Singapore and Hongkong, this summer, instead of past promotional promotions, the major luxury brands instead increased their prices.

The Chanel Shanghai office told the reporter that a few classic styles in the brand's handbag grew at 7%-20% compared with last year's July 1st, while the price of most of the rest of the package has not been floating.

"Many favorite bags not only did not participate in the summer sales promotion, but increased their prices to varying degrees."

Nevertheless, Wen Ren De still bought many "spoils" in the "shopping". She said: "the price of the first tier brand is increasing.

If you don't buy it now, maybe it will be more expensive until the autumn. "

In fact, Chanel is not the only brand to raise prices.

According to the overseas edition of the people's website, Gucci was in Europe in June.

All cause

Why do luxury brands choose to increase prices in the discount season? The main reason is the exchange rate.

Improving the price of products can make up for the effect of exchange rate.

In June 5th this year, the euro fell against the US dollar to its lowest level in more than 4 years.

Since the beginning of the year, the euro has fallen by more than 15% against the US dollar.

Although the sales volume of many luxury brands in the first half of 2010 has increased significantly under the influence of the global economic recovery, they still choose to raise the price to compensate for the losses caused by the exchange rate.

For the luxury brands produced in the euro area, the increasingly serious exchange rate issue is a double-edged sword.

"For those American consumers who will go to Europe to participate in the fashion week of Milan and Paris, the price of the euro after the rise of all kinds of fashionable clothing is almost the same as that of the first half of the year.

For them, the actual dollar price of these items has not changed much. "

Gucci's CEO Patrizio di Marco was not long ago.