The Sales Of Spain'S Two Major Clothing Accessories Stores Both Grew By 11%

According to the "Expansion" daily report quoting KantarWorldpanel data, last (2009) Spain The expenditure on ready-made clothes fell by 8.4%, while the store and revenue of clothing accessories stores increased. The revenue of Misako and Aita clothing accessories stores both grew by 11% last year. The proportion of accessories department of well-known clothing brand Mango in the total revenue increased from 8% in 2008 to 9% last year, and it is estimated that it will increase to 10% by the end of this (2010).

Last year, Louis Vuitton, Gucci and other international boutique industries achieved their goals in terms of revenue, mainly from the growth of accessories revenue. The Spanish royal brand Loewe is focusing on leather and accessories design. Hermes' strategy of focusing on leather and silk accessories increased its revenue by 8.5%, and the proportion of accessories in its revenue increased from 43% in 2008 to 49% last year.

At high end Boutique industry , leather and accessories (including shoes) accounted for 42.5% of the total revenue, with a revenue of 17 billion euros; The revenue of leather accessories of large clothing chain stores is 5.35 billion euros, accounting for 17% of the revenue.

According to Alberto Fernandez Terriabras (also Aita), professor of IESE Business School in Spain Partner) pointed out that in the economic downturn, the main reason for the growth of clothing accessories against the trend is that the unit price of accessories is lower than that of ready to wear, and the replacement of accessories is more economical than that of clothing. General consumers still have a demand for purchase, or for their own use or as gifts. Last year, general consumer spending decreased by 7%, but the number of ready to wear purchases only decreased by 1.7%. Another reason for the growth of the accessories market is that there is a niche market for accessories at medium and low prices. Accesorize in the UK, Claire in the US and Sixy Bijou Brigitte in Germany are all actively entering the Spanish market.

Spain Clothing accessories The pioneers were Fun&Basics in Madrid (founded in 1994) and Misako in Barcelona (founded in 1998). Misako adopted a low price strategy and constantly launched new models. Its revenue grew rapidly. One of the founders created another Urbaks brand at the beginning of this year. Bimba&Lola was founded in 2006, and now also operates clothing accessories (the company has a relationship with the well-known clothing brand Adolfo Dominguez, and Adolfo Dominguez also has accessories department). Inditex Group, which Zara belongs to, established Uterque in 2008, with strong growth in revenue and expansion in foreign markets. Carolina Herrera (CH) entered the enterprise gift market previously monopolized by Loewe.