How To Make Clothes Enterprises Remain Invincible?

According to the AQSIQ, according to the regulations on the management of China's famous brand products, the brand names will be banned one after another and the latest will expire on 2012. At that time, the logo of "China's famous brand" will enter history. On the contrary, we are studying the strategy of restarting China's famous brand.

"China famous brand The product is valid for five years, and is selected by the AQSIQ in two. The logo of China's famous brand is a quality symbol. Therefore, marking the brand name of China means that it is approved by the quality inspection department, a quality halo is put on the product, and it occupies an advantageous position in the market competition. As a result, all enterprises across the country compete for "China's famous brand", and all localities have launched incentive policies and brand planning to encourage local enterprises to be identified.

In recent years, quality gate events have been found everywhere in China. China The image of famous brand is also falling sharply. It is no longer a quality word.

There is no "China famous brand". Clothing enterprise The key to how to remain invincible in the market is to improve the quality of products. Product quality is the foundation of enterprise. Excellent quality is the sharp sword of enterprise market competition. With reliable and excellent quality word of mouth, winning by quality; shaping brand values, brand culture is the vane of consumer groups to buy products; responding to brand name by sincerity, winning market and consumer's recognition, only by enhancing enterprise's own value can we enjoy the most valuable honor fundamentally.

The real world famous brand is "spelled out by quality service". It needs to have enough market persuasion and recognition to "choose", rather than rely on wearing high hat and walking on the side. Only in the past, the "China famous brand" selection mechanism, which is not conducive to the competition in the market, is not conducive to the healthy development of the industry and is not conducive to the protection of the rights and interests of consumers, will be completely changed. "Chinese brand names" can really be handcuffed.