International Giants Force Domestic Shoe Companies To Focus On Second Tier Cities

Howard arrived in Beijing yesterday. Next Wednesday, Kobe came to Hangzhou. After that, Kidd came to Hangzhou and Artest went to China for third stops to Wenzhou. Landry even went to Yushu.

This is the show ground, the battleground, and the shopping mall. These players come to China to say that they are going to run horses and make money. These "Chinese lines" are purely commercial activities.

Fans enjoy this opportunity to see the stars in their own eyes every year. Businessmen are happy to pay for the stars to promote their products. The stars themselves are more willing to take the money with one hand and enjoy the same spirit as fans in front of them.

This summer, these friends from far away are all very happy.

International giants focus on big cities

Since 2006, Kobe has been a regular program in China.

Just started thinking about how to see Kobe at the West Lake stadium.

I'm afraid that's the only time to buy a yellow bull ticket.

As early as the three days before the World Cup finals, several domestic Kobe Fans Forum opened the tickets for fans' meeting, and Kobe fans fought against the clock to queue up for tickets.

"Kobe Manor" forum 0:26 the day before yesterday, the administrator posted "Kobe 2010 China line final registration opportunity", less than 8 minutes, there is "sofa" thread request ticket, the midnight row number only want to see Kobe one eye, is not necessarily able to achieve, than staying up late watching the world cup is more painful.

Fans who want to participate in next week's fans meeting in Beijing, Chengdu and Shenyang will also have a long queue last Saturday. That is the pre sale site of the 2009 All-Star boots, which is specially sold on the China Warcraft, and the top 100 buyers of shoes can get tickets for the meeting, which is similar to that of the real estate fire in Howard.

Such a loyal fan, such a hot market, has almost become a regular Kobe China line since 2006.

If Nike and Adidas are the two sporting goods giants in the world cup, PK is the NBA finals, and the confrontation between their respective stars in the Chinese market is the long NBA regular season.

Since 2001, Kobe has been to China for the 6 time. In addition to the 2008 Beijing Olympic Games, she was invited to Hangzhou to attend the Alibaba summit last year. The rest were all business activities sponsored by his shoe sponsors.

It was only in 2001 that Adidas bought the ticket for him, but now it was replaced by Nike.

There are Jordan in 2004, Garnett in 2006, McGrady and James in 2009. These NBA Hall of fame superstars are Nike and Adidas two companies running to Chinese fans. They give fans a chance and naturally get rich returns from the Chinese market.

Domestic brands focus on second tier cities

Please don't move the super star.

There are no fewer than 10 pairs of Chinese brand sneakers on the NBA field, and the NBA player of the summer "China theater" is also indispensable to the "Chinese Legion".

Compared with the two big international giants, PEAK and Anta and Lining three Chinese companies can not play the idea of super stars for the time being. However, the Chinese Legion's route to Chinese characteristics is still vivid.

Starting from the "rocket Gang", PEAK has now expanded its NBA player to 12 people. In July 28th, Kobe was still in Hangzhou, and PEAK did not avoid pulling Artest, Kidd, Landry and other 5 people to Beijing. Until August 9th, 5 people split up into 5 lines, and the base covered the whole country.

The star's reputation is poor, and the reputation of the shoes is poor. The domestic brands still confidently take their stars to China, and they have their advantages.

This time, Artest will run 9 cities, and Landry will go to 8. But last year, there were only 6 stops in Asia by Kobe, and only Shanghai and Chengdu in mainland China.

From the perspective of city size, domestic brands are not only surrounded by big cities such as Beijing and Shanghai. Among them, Suzhou, Wenzhou and Huizhou have great potential for second tier cities. They are also the main sales areas that closely match domestic brands.

Domestic brands can use the relatively low cost to maximize the star effect of the stars. As for the star players themselves, from last year's large-scale China trip, they are not concerned about the city scale or historical culture and local famous dishes. They must satisfy five star rated hotels and luxury nightclubs, and the best market for selling goods. This is not a problem for most of the second tier cities in China.

Now, the Chinese sports brand's NBA stars and the two big stars' super ball camp are still going to China's respective lines. Maybe a few years later, the Chinese camp will also send the super stars to the front.

Anyway, that's the blessing of the fans.