British Media: Chinese Taste Dominates Japanese Business Strategy

The July 11th Financial Times article entitled "Chinese tastes dominate Japanese business strategy".

Speaking of toilets, Japanese health

Before installing two top ceramic toilets in the Japanese Industrial Museum in World Expo, Shanghai, the company was plated with gold on its surface.

This gesture shows that Yi Nai adjusts his product to suit the strategic significance of the market.

"The Japanese like simple and compact designs, but China.

Many Japanese companies are increasingly considering Chinese tastes.

For example, ina has been making bathroom appliances, tiles and toilets for decades in China, but until recently, China has only regarded it as its high-tech toilet, with its own automated chair, massage shower, deodorizer and voice control system.

"At the very beginning, we only made products for Japan in China, but now we are more and more aware of the Chinese market."

Mr. Junko Kawaide said.

If the market dollar is calculated, China's GDP will exceed Japan this year.

In the face of such a new and important global market, the major international enterprises increasingly need to make their products cater to the tastes of Chinese consumers.

For example, Nissan, which has just become Japan's largest automaker, announced that it would set up a design studio in Beijing, hoping to help it design cars that are more attractive to Chinese people.

Telma, a Japanese pharmaceutical company, has also seen a bright spot in World Expo's Japanese Industrial Museum.

One of its managers, Shouji Hatano, said that annual sales growth of 30% has made China the most important market, but it needs to find ways to understand the situation in China.

"We have no experience at all, and I think this is the biggest challenge we face," Hatano said. "If we simply bring products developed for the US market to China, we will soon face price wars."

However, while adjusting their products for local tastes, many companies also realize that their biggest market advantage lies in technology and quality.

Ina has always emphasized that it is rooted in Japan, and its performance in World Expo is known as "the display of toilet culture in Japan".

The company even plans to invite Japanese singers and songwriters to grow her folk song "toilet God" for the Expo audience.

Telma produced a digital thermometer in China, but while selling to Chinese consumers, he always stressed the quality of the products in Japan.

The package includes some Japanese manuals, as well as "Japanese quality" commitments in Chinese and English.

"This is a bit like making a show.

But it gives people a sense that we maintain the quality of culture. "

Telma's Expo manager, Masashi Yoshikawa, said.

However, there is still a high-profile landing company in China that has refused to localize their products and do not make much effort to expand its foundation in China.

In May, Japan's fast retailing company, which owns "UNIQLO" brand, opened the biggest flagship store in UNIQLO in Shanghai's most expensive shopping street.

Hideo Majima, a spokeswoman for Fast Retailing, said UNIQLO aims to provide the same products, the same price and the same level of customer service in all its stores. "We do not allow any branch of a country to do different things.

We believe that the world is globalizing, and the goods that Japanese customers like will be more and more similar to those of New York customers, London customers and Shanghai customers.