The Inspiration Of "Excellent Dress School"

In July last year, when the "Yi Yi faction" began to emerge, an entrepreneur in Shishi asserted that it would be inevitable for a year.

"Yi Yi faction" is a new brand and new brand jointly established by 8 medium-sized garment enterprises in Wenzhou. At the same time, more than 150 local manufacturing enterprises in Wenzhou, including clothing, leather shoes, leather goods, glasses and other industries, are taken as product alliance cooperation enterprises. From planning to real landing, it takes less than six months.

Today, the "Yi Yi faction" is imposing momentum. The 30 stores are online, and online sales have broken through tens of millions of yuan. No one doubts that it is possible to set up 500 stores in the country in 3 years, and to open thousands of chain stores in the world within 5 years, and strive to achieve terminal sales of over 10 billion yuan.

The extraordinary pace of development has produced a legend of Wenzhou enterprises. This legend has brought many revelations to Shishi enterprises.

First, the "Yi Yi faction" chooses a joint way of "production + virtual". It relies on the advantageous industries in Wenzhou, takes the brand as the link, ensures the channel as the guarantee, and carries out product design, image packaging and brand marketing in a unified way.

This "strong alliance" and "big belt and small" approach is both an attempt to pform and upgrade, and an attempt to enhance regional brand. Its experience can be used for reference by Shishi enterprises.

Two, in the post financial crisis era, faced with increasingly severe market competition, it is not feasible for enterprises to stand alone in a short time.

Therefore, compared with the past, enterprises have more urgent need to integrate and share resources in the same industry, including accumulation of funds, reduction of costs, sharing of channels, optimization of personnel and so on.

Three, merger and reorganization is still a new thing for Shishi enterprises, but it is very important for the development of Shishi.

Because Shishi enterprises should be bigger and stronger, we must seriously study the merger and acquisition of enterprises and the development of mergers and acquisitions.

It is the best and the most effective way to make stone lions 5 billion yuan or 10 billion yuan.

Of course, the effective integration of different corporate culture and different management modes is the key.

If it is not handled well, merger and acquisition is just a form.

The prophecy of "no more than a year is bound to collapse" is obviously overly pessimistic about this issue, and the success of the "Yi Yi faction" just adds to our confidence in solving this problem, and the rest depends on whether we are aggressive.