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Establishment Of World Sports Brand Leader

2010/7/7 16:31:00 62

In November 21, 2008, 361 degree (China) Co., Ltd. held in Shangri-La grand hotel.

360 degree

Signing the Guangzhou 2010 Asian Games senior partner press conference, "31st" denounced a huge sum of money from the many domestic and foreign sports brand competition to stand out, officially became the Guangzhou Asian Games (sports clothing) senior partner.

At that time, some experts said that the 31st degree success was the top sponsors of sporting goods in the Guangzhou Asian Games. It not only fully displayed its strong brand comprehensive strength, but also provided a good example for the development of China's sporting goods industry in the post Olympic era. The future Chinese national sports brand will continue to rely on large-scale sporting events, speed up the internationalization process with more professional product technology and stronger brand value, and comprehensively surmount the top foreign sports brand, and establish the status of the world sports brand leader.

Xia Youqun, assistant president of 361 degree (China) Limited, said that China has become the world's attention sports superpower no matter whether it is the Beijing Olympic Games or Guangzhou Asian Games.

Like the athletes who win gold and silver, the vigorous development of China's sports industry has also made a large number of national sports brands grow rapidly, and gradually become the focus of attention in the large sports events.

Shortly after the Olympic flame was extinguished in Beijing, the 31st degree had already cast its eyes on the wider opportunities of the post Olympic era. "Flying in a strong competitive pattern and winning the local Asian Games, this is due to the accumulation of strong brand resources in the Olympic business circle, and also to China.

National brand

In the post Olympic era, the take-off has provided an excellent platform.

The huge sponsorship of the Asian Games is not just a question of capital in our view, which contains more the value of Guangzhou Asian Games for the future development of Chinese sports, and the strength that we represent the rising Chinese national sports brand to the world.

Xu Ruisheng, deputy mayor of Guangzhou and Deputy Secretary General of Guangzhou sub organizing committee, believe that all previous sessions

Asian Games

Behind the success of the games, there are a large number of first-class enterprises. They have grown up with the brand of the Asian Games.

Sponsoring the Asian Games is one of the effective ways to enhance the brand and enhance the competitiveness of enterprises.

Guangzhou Asian Games and 31st degree cooperation can make full use of the brand characteristics of the 31st degree, and fully spread the hosting concept and brand image of Guangzhou Asian Games.

With the support of the 31st degree, the Guangzhou Asian Games will become a glorious stage for Chinese athletes to show their valour and heroic posture.

It is understood that the 361 degree (China) Co., Ltd. as one of the largest sporting goods enterprises in China, has a series of honorary titles such as "China famous trademark", "China brand" and "China's 500 most valuable brand".

In 2007, at the Walton business school, the CCTV global information list and the economic observer and Tencent jointly selected the "impact China" annual selection, 31st degree and the world's top 500 enterprises won the highest award "the impact of China's annual Creative Marketing Award", and become "the youngest and fastest growing brand in the selected enterprises".

Also last year, the 31st degree continued to conclude the TOP partnership with the Chinese national badminton team, and established the world badminton men and women No.1 player Lin Dan and Zhang Ning as the endorsement of the image of enterprising spirit.

At the same time, brand building has always been concerned about the mass sports business and the national fitness campaign.

He has sponsored a series of important social sports activities such as "31st degree entertainment basketball", "Chinese University Basketball Super League", "06-08 Xiamen International Marathon race", "Zheng Kai International Marathon", "2008 National Diving Championships Olympic trials" and many events to become the sports brand that many sports fans love to see in China.