World Cup Sichuan And South Korean Textile And Apparel Exports To South Africa

Xu Xiao Chuan, general manager of Chengdu Xinlixin import and export limited liability company, has not been caught up in the world cup lately. Every night, when the mobile phone is shut, he sits still in front of the TV set. Unlike the "pseudo fans" who follow suit, the promotion of his world cup is not football, but the business brought by football. "84 thousand fans on the spot, there must be someone wearing the T-shirt we sent out". On the eve of the world cup, a group of 30 thousand fans T-shirts issued by Xu Chuan Chuan are officially pported to the South African market.

The jersey of every team in the world cup, anything with the logo of the world cup, is officially licensed.

For export companies in Sichuan, it is very difficult to get licensed manufacturing rights.

How can we make "Sichuan make" in the world cup?

Xu Xiaochuan, a former partner, reminded him of a T-shirt and a football on it.

"This proposal has brought us thirty thousand orders."

Xu Xiaochuan said that the special products of the world cup were buy-out by big enterprises, and the logo of the world cup in South Africa could not be used by other enterprises.

"But football is a public sign and can be shared all over the world, so our fans T-shirts are printed with football."

Xu Xiaochuan smiled and said, "the T-shirt we sent out, though

There is no sign of the world cup in South Africa, but football icon can still inspire fans' enthusiasm.

In March this year, a group of 30 thousand fans T-shirts issued by Xu Chuan Chuan were officially shipped to the South African market.

"From that moment on, I am looking forward to the world cup. Although we can not see the Chinese team, we can be the winner in the business field."

Although the 30 thousand fans T-shirt is very small in the export volume of the new year's $300 million, its meaning is extraordinary. "Although the sales are limited, the world cup is a rare platform to show itself."

Retail sales of $5 in South Africa are four times higher.

"Our factory price is 5 dollars a piece."

Xu Xiaochuan said that the order price of these fans T-shirts is more than 5 US dollars, but it can sell US $15-20 in the South African market.

"This is actually a very normal price."

He explained that for textile exporters, the price of the retail terminal is 3-4 times that of the factory price.

"The main reason is that the cost of circulation in the middle is too high, and sometimes the export of textiles is not due to the problem of added value, resulting in a doubling of the price. It does have a problem of circulation costs."

The atmosphere of the world cup is getting stronger and stronger. Will there be any demand for replenishment?

Xu Xiaochuan said that textile exports are rarely seen as replenishment. For example, fans of T-shirts in the world cup are usually shipped two months ahead of schedule. "It is sure that they will not win until they begin to accept orders and start production."

The world cup has increased Sichuan's exports to South Africa by two times.

"Emerging markets like South Africa are our competitors in the textile industry and enter these markets.

It's not easy. "

Xu Xiaochuan said that under the background of the depreciation of the euro, the export of Sichuan enterprises has been affected, and seeking diversified market is a coping strategy.

But opening up these emerging markets is by no means an easy task.

The imperfect legal system in the emerging market, the permanent import restriction and the credibility of businessmen have greatly increased the cost and risk of export.

He suggested that to enter the emerging market such as South Africa, it is necessary to "cross the river with stone" and not go too fast.

Due to the pull of the world cup, South African enterprises exported to South Africa also increased by two times in May.

Customs statistics show that Sichuan's imports and exports to South Africa reached 150 million US dollars in 1-5 this year, up 151.8% from the same period last year.

Of which, exports amounted to 63 million 780 thousand US dollars, up 127.8% over the same period last year.

In the month of May, Sichuan exported $13 million 290 thousand to South Africa, an increase of 274.2% over the same period last year.

Mainly textile, clothing, luggage and steel products.