World Cup: $5 Jersey Sold In The South African Market Is Four Times More Retail.

Xu Xiao Chuan, general manager of Chengdu Xinlixin import and export limited liability company, has not been caught up in football.

The jersey of every team in the world cup, anything with the logo of the world cup, is officially licensed.

For export companies in Sichuan, it is very difficult to get licensed manufacturing rights.

How can we make "Sichuan made" appear in the world cup? Xu's colleague once reminded him: a T-shirt for soccer fans and a football on it.

"This proposal has brought us thirty thousand orders."

Xu Xiaochuan said, the world cup special.

There is no sign of the world cup in South Africa, but it depends.

In March this year, a group of 30 thousand fans T-shirts issued by Xu Chuan Chuan were officially shipped to the South African market.

"From that moment on, I am looking forward to the world cup. Although we can not see the Chinese team, we can be the winner in the business field."

Although the 30 thousand fans T-shirt is very small in the export volume of the new year's $300 million, its meaning is extraordinary. "Although the sales are limited, the world cup is a rare platform to show itself."

Retail sales of $5 in South Africa are four times higher.

"Our factory price is 5 dollars a piece."

Xu Xiaochuan said that the order price of these fans T-shirts is more than 5 US dollars, but it can sell US $15-20 in the South African market.

"This is actually

A normal price. "

He explained that for textile exporters, the price of the retail terminal is 3-4 times that of the factory price.

"The main reason is that the cost of circulation in the middle is too high, and sometimes the export of textiles is not due to the problem of added value, resulting in a doubling of the price. It does have a problem of circulation costs."

The atmosphere of the world cup is getting stronger and stronger. Will there be a requirement for replenishment? Xu said that textile exports are rarely seen as replenishment. For example, fans of T-shirts in the world cup are usually shipped two months ahead of schedule. "It is certain that we will not win until we begin to accept orders and start production."