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The Cost Of Humen Garment Enterprises Soared 30% 2

2010/7/2 9:36:00 39

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Clothing Enterprises In Humen

Only 10% increase to keep customers

Miss Tao worked for many years in Buji, Shenzhen. The price of clothing this year is particularly obvious.

"In the past, more than 30 yuan can buy a relatively summer jacket, and now no 70 yuan can not buy it."

Ordinary Shenzhen

Summer coat

Many of them came from Humen, Dongguan.

Compared with terminal retailers, wholesalers in Humen dare not blatantly go up, especially those who run low price clothing.

Xiao Fen (alias) runs women's trousers on the 5 floor of fuming fashion city. The wholesale price of one yuan last year was 10 yuan, and now it has to sell 11 yuan to maintain profits.

The consequence of the direct increase is the dissatisfaction of merchants.

The solution is to make some changes in the style design and increase the cost on the basis of the new model so that the merchants can accept it.

Compared to these small garment factories,

Humen clothing

Brand companies appear more cautious in raising prices.

As early as 3 and April, the industry was exploring each other, with the theme of how much the price should go up.

This index means the strategic orientation of business: is it "protecting merchants" or "protecting profits"?

The final result is: protect customers.

Reporters learned from G.I, Yi Xun, Xiao Hu Han Ni and many other clothing brands that the price of these brands in autumn and winter clothing has only risen by about 10%.

After all, the brand needs to have a pitional period to survive.

If the market rises too fast, the market will not be able to adapt to the brand. The key point is to keep the marketing channel.

There will be no "20% enterprise failure".

Indeed, simply raising prices and shifting pressure is not the best policy.

Humen brand clothing enterprises recognize that more importantly, enterprises should work hard to control costs and expand the market.

However, some people expect that more than 20% of the difference will be very stressful for enterprises, and the real difficult period will be in winter.

In fact, there are many predictions about the trend of the industry.

The most amazing thing is, as early as March.

cotton

When the industry started to rise, some people in the industry predicted that 20% enterprises would fail after six months.

Will Humen's clothing industry face major crises if there are thousands of garment manufacturers?

"It is not reported that there are enterprises going bankrupt, so the overall environment is so unlikely that the whole region will be hit hard."

Tan Zhiqiang, director of the Humen economic and Trade Office, said that the founders of Humen's clothing enterprises were mostly self-made. Such enterprises have strong vitality and will not be hurt because of the slight cost rise.

Moreover, after more than 20 years of development, Humen's garment industry is mature and well matched. It has a solid industrial foundation to meet the challenges of the industry.