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Apparel Industry Cluster Needs A Public Platform.

2010/6/5 16:47:00 101

Clothes & Accessories

Recently, the Qingdao apparel industry public resources platform opened for celebration. The leaders of Qingdao economic and Information Committee, Qiingdao University Clothing Institute and Qingdao's major garment enterprises participated in the event.


Qingdao apparel industry public resource platform is currently one of the largest open apparel industry resource platforms in Shandong province.

The platform is divided into the exchange area, the surface accessories display area, the fashion information inquiry area, the fashion designer display area, and the computer aided design system, the clothing CAD and the special sewing equipment training base demonstration area, as well as the clothing production information management system (based on the future main stream RFID RF Technology), and the SAAS mode (the textile and clothing ERP public service platform), which is combined with the long soft city cooperation.

"One newspaper" and "one network" complement each other. It has reached an interactive promotion agreement with hundreds of media and industry portal websites in China.

In this regard, Qingdao apparel industry public resources platform leader Ding Bing talked about the situation.


Industrial cluster development needs public service platform


The construction of industrial public service platform is an important means for a region to build industrial clusters and form industrial agglomeration development.


In recent years, Qingdao has made positive efforts around the development of textile and garment industry.

After 10 years of China (Qingdao) international fashion week, the platform of famous clothing brands and designers in Qingdao has been set up. A large number of fashion designers and clothing brands have moved from here to the whole country and to the world.


The establishment of the public resources service platform of Qingdao apparel industry has made Qingdao textile and garment enterprises and designers step on the ladder of high-end development and agglomeration development. It marks the more than 1000 textile and garment enterprises in Qingdao. Since then, there has been a public service platform for querying fashion information, latest accessories, and apparel brand research and development.

It will provide strong support for the effective integration of Qingdao apparel industry resource chain and the development of apparel industry, and is of great significance to the adjustment and pformation of Qingdao's textile and garment industry, for better and faster development.


To this end, we have introduced the free exchange area for the apparel enterprises and professionals to provide places of communication and conference rooms, and the platform will hold a clothing salon party regularly. We invite domestic experts, clothing business managers, marketing managers and designers to come to the platform to discuss topics such as clothing brand planning, design and research, marketing and production management.

The display area of the surface accessories is close to 300 square meters.

It will actively solve the problem of supporting resources for accessories in Qingdao's apparel industry, and integrate domestic and foreign enterprises with independent research and development capabilities, so that more than 10000 kinds of high-grade surface accessories at home and abroad can be displayed on the platform.

Qingdao clothing enterprises and designers can come here to make free choice and find suitable accessories.

The fashion information search area has French PROMOSTYL and WGSN's latest fashion information, and COREWIN fashion information library.

The fashion designers' display area and the computer aided design system area provide clothing display, technical support services for Qingdao's clothing enterprises, designers and college students, and provide an internship base for college students.

Clothing enterprises and college students can conduct free training in clothing CAD system and special equipment here.


The problem of "difficulty in clothing production management" has been perplexing and restricting the operators. Relying on the extensive production management mode in the past, it has been unable to meet the needs of the market.

RFID can help enterprises improve the standardization of production management process, allocate resources rationally and improve production efficiency.

In order to effectively manage the consumption of production materials, the platform has introduced SAAS mode (textile and garment ERP public service platform) from Germany.

It solves the problem of shortage of IT talents and limited funds in small and medium-sized textile and garment enterprises.


Taking the Expo as an opportunity to interact with international partners


The construction of this platform not only meets the needs of local industry development, but also interacts with "Expo" to provide opportunities for Qingdao textile and garment enterprises to communicate with international counterparts.


The apparel industry public resource platform is an international partner of the Irish National Pavilion and the Bosnia and Herzegovina Pavilion in World Expo, Shanghai in 2010. It is also the organizer of the Irish fashion week of World Expo Ireland Pavilion in 2010.

It is the sole supplier of the mascots and clothing products of these venues, and is commissioned by the Irish National Pavilion to make "Curator's national costume" for the Irish National Pavilion.

Most of the production tasks of these products are located in Qingdao.

It is worth mentioning that in order to enhance the reputation of Qingdao enterprises, the platform has also actively helped Qingdao's DEVNET group to sign an international partnership with World Expo international information development organization.

It became the first Shandong province to sign an international partnership with the pavilion.


Moreover, the public resources platform of Qingdao apparel industry is also actively contributing to the development of poverty-stricken areas.

For example, to promote Haili protection products in Qingdao to participate in the Transnational Procurement Conference of the United Nations emergency relief materials; to help Guizhou's "Expo" government promotion project to land, and to set up "Shun Shun day" in the DEVNET Museum of World Expo to assist in the declaration of the United Nations natural heritage and intangible cultural heritage projects; actively participate in the public assistance activities of the national Ministry of Justice Legal Aid Foundation, interact with celebrities such as Ray Lui and Rosamund Kwan, so that the brand can be thrown into public welfare undertakings.


In addition, this platform is the only information distribution office of "European headquarters in China" in Shandong, which provides free registration information retrieval service for European companies in Shandong province.


The apparel industry public resource platform aims at "sharing, creating and value". It concentrates on the world's leading fashion information. It sets up a comprehensive supply chain resource platform that integrates the research and development, planning and marketing of clothing brands, and is based on the apparel industry in Qingdao. It is committed to providing free and open public resources for the apparel industry for professionals.

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