"POOVE" First International Youth Costume Design Competition

Recently, POOVE's first international youth dress design competition was jointly launched by China Fashion Color Association, China Textile Information Center, China Fashion alliance and Fujian Bo Hui shoes and Clothing Co., Ltd.

This is the first time that POOVE has become the Chinese youth sports equipment color research and development base. Once again it took the lead in bringing the fashion trend of international youth fashion and youth movement to the stage, trying to strengthen the interaction between brands and consumers through the design competition, leaving a brand impression in the minds of consumers from color.

The slogan "more than one color" and "colorful children's shoes" has also become the theme of the children's clothing and foot friend's order 361 this year.

As Chen Zhicheng, director of the children's clothing business center of 361 degree (China) Limited, said, color is an important part of fashion elements. Children's brands should also enable children to express their childlike innocence and children's charm through colorful visual impact, which fits children's spiritual aspirations of "not coming, vigour, hope and brilliance".

Today, concerns about color are heating up in children's shoes in Quanzhou.

Phenomenon: color theme ordering will be frequent.

Throughout the past two months, large and small children's shoes ordering, color will become the main theme of the conference.

Attention to color has become more and more important. Color is becoming a marketing tool in children's shoes industry.

For example, under the foot friend banner, Audi gram shocked the whole stadium with colorful colorful children's shoes.

And 361 children's clothing is following the 2010 spring and summer ordering will be "more than one color, more fun" after another color theme.

"We found that the use of a large number of contrast colors not only showed the difference of the 361 degree sports children's clothing for the first time, but also made the 361 degree children's clothing different from other children's clothing on the market.

In the 361 children's clothing ordering conference, we have two consecutive sessions with color as the theme, using different color series to represent different story background combinations to display shoes and clothing, extending the connotation of color.

Because we found that each color collocation brings different emotional experience to children, not only jumping out of the traditional design errors of children's clothing, but also showing children's innocence and childishness through rich color visual impact, and further interpreting the brand connotation of 361 degree "more love and more fun."

Chen Zhicheng said.

In addition to the order of color, there will be a series of debut. POOVE, which has already won the Chinese youth sports equipment color research and development base, will launch POOVE's first international youth costume design competition.