Children'S Clothing Stores: Promotion Methods, Skills, First Look

How can the sales promotion plan of children's clothing store join to maximize the actual return of sales?

Generally speaking, the following aspects must be carried out step by step.

First, the purpose of promotional activities: to explain the current market situation and the purpose of activities.

What is the present situation of the children's clothing joining the brand in the market?

What is the purpose of carrying out this activity?

Handling inventory?

Sales promotion?

Is it against competitors?

Is the new product listed?

Or enhance brand awareness and reputation?

Only when the purpose is clear can the activity be targeted.

What needs to be emphasized here is that the differentiation between Chinese children's clothing brands is not so obvious as that of adult clothes. Therefore, before implementing the activities, we must find out the difference between the competitors and the brand, even if it is subtle, and finally strive to make the brand's advantages stand out.

Next is the activity object.

Is this activity aimed at all children, parents or children and parents of a specific class in the target market?

How large is the activity control?

Who are the main goals of promotion?

Who are the secondary goals of promotion?

Is it mainly to attract parents to buy or to attract children to buy?

(attention should be paid to this: although children's consumption will eventually be realized through parental purchase, there are great differences between the two points of concern.) the correctness of these choices will directly affect the final effect of promotion.

The third is the formulation of the theme of activity.

In this part, clothing alliance mainly solves two problems: identifying the theme of activities and the theme of packaging activities.

Is the price cut?

Price discount?

Gift?

Luck draw?

Gift voucher?

Service promotion?

Demo promotion?

Consumer credit?

Or other promotional tools?

The selection of promotional tools and promotional themes should take into account the goals, conditions and circumstances of the event, and the budget and distribution of promotion costs.

After deciding on the theme, the clothing alliance should try to "drag the tiger skin into a banner" as artistically as possible, and dilute the commercial purpose of the promotion so as to make the activity closer to the consumers and move the consumers.

Generally speaking, children's clothing is a dual consumption group in the face of parents and children. Therefore, for parents, the theme of "environmental protection, health care and intelligence" can be highlighted to a large extent, and for children who are a direct consumer, they are interested in the theme of "fun and fantasy".

What we should attach importance to is that this part is the core part of the sales promotion program. We should strive to innovate, make the activities with shock and exclusiveness, let people really willing to buy your children's clothing products, at least remember your brand characteristics.