Praise Customers For Small Step Analysis
Yesterday, when I came back from training in Wuxi, I found many emails from my students and netizens. One of the netizens asked, "why do I really praise the customers sincerely, but the customers feel very uncomfortable and therefore walk away!" this problem is very representative. Good praise will greatly narrow the distance from customers and promote sales, but inappropriate compliments will only make customers feel hypocritical, artificial and uncomfortable.
In fact, most of the time we praise customers, we only feel sincere about ourselves, maybe you are sincere, but the customers don't feel it in your words.
For example, I have seen a client's Regional Manager in order to praise the way I teach him, and he said to me, "Lu, you think you are like my guiding light, guiding me in the way forward!" Although I am very grateful for his appreciation of my training content, I still can not accept it when he told me so.
In fact, we must pay attention to praise customers. Several aspects : First, if you are a new customer, do not praise easily, as long as you can be polite. Because everyone is not very familiar with the situation, hasty praise of customers will only make them suspicious and even disgusted. Second. If you are an old customer, you must pay attention to the changes of clothing, appearance, hairstyle and so on next time. You must give your compliments immediately.
第三、如果你要赞美别人请你一定要从具体的事情、问题、细节等层面赞美,比如你可以赞美其问题提的专业啊或者看问题比较深入好等等着手,这样有时反而更加让客户感觉你的赞美很真实、真诚;
第四、最好借别人的口去赞美顾客。比如你可以说:“是的,刚才旁边的那个客户也说你很有品味!”等
第五、如果客户购买产品后,也要通过赞美来坚定客户购买的信心。一般来讲,客户购买完产品后,总是怀疑自己买亏了或者就是买的不合适,所以他们会去询问身边的朋友、亲戚、家人来判断自己这次所买是否合适。所以如果买完后你能对他说:“先生/小姐,你真是太有眼光,这款是我们目前卖的最好的地板/橱柜/卫浴/瓷砖等,很多客户都很喜欢!”顾客心理会很舒服!
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