Fujian And Guangdong Garment Enterprises Open Up New Prospects For Cooperation

I have experience in licensing. You have machining advantages.

Fujian and Guangdong clothing this "old family" recently met again, more than 80 people of Guangdong garment owners group visited Quanzhou.

Before the two big hurdling of brand pformation and foreign trade crisis, the collision between Guangdong enterprises and Quanzhou is far more than the industry's complement each other, and opens a new door for cooperation in a wider scope in the future.

40% Guangdong enterprises do OEM for Fujian enterprises.

"More than 40% of Guangdong enterprises make OEM for Fujian enterprises, of which Quanzhou enterprises account for a large proportion of orders."

Wang Jia, Secretary General of Guangdong Fashion Designers Association, spoke of the relationship between Quanzhou and Guangdong's clothing industry.

In his view, the spring enterprises that specializes in brand marketing and the Guangdong enterprises which are proficient in garment processing have opened the door of cooperation several years ago. Nowadays, not only the huge amount of cooperation between brands and processing, but also the private relationship between the Quanzhou business executives such as the seven wolves, the Li Lang, CABBEEN and the Guangdong apparel industry is also very wrong, which has laid an important foundation for Quanzhou's trip.

This coming spring, Wang Jia and the China clothing association, Guangdong clothing and clothing association leaders and a large number of enterprise bosses are more important missions to learn from the developed Quanzhou brand enterprises. They chose seven strong wolves, nine Mu Wang, Li Lang, and strong brands and other strong brands to conduct an inspection.

At present, Guangdong enterprises are facing a new round of pformation. Not only brand management problems, sales decline, but also more difficult to export, which makes expanding domestic sales seem to be very important. On this point, Quanzhou brand enterprises have many experiences for reference. On the other hand, Quanzhou brand's cultural thinking and brand atmosphere are also important lessons for Guangdong enterprises to learn.

Wang Jia believes that Guangdong enterprises have lagged behind Fujian for two times in brand management.

The first is the period when Quanzhou enterprises made advertisements and create brands in 2001 -2003. In the meantime, the Quanzhou brand has stepped up international footsteps and involves capital operation. It is of great benefit for Guangdong enterprises to feel Quanzhou's clustered brand culture in the process and learn from its advanced practice.

　　设计研发成合作新桥梁

"A person can do a good job in his life."

The motto of Hong Zhaoming, the founder of strong fighter, is an excellent footnote for Quanzhou and Guangdong's clothing enterprises.

The brand of spring enterprise has done well, especially in the forefront of domestic channels, and the terminal selling systems of many brands such as nine Mu Wang, tiger capital, seven wolves and Li Lang are quite developed.

The strength of Guangdong is professional processing. "At 3 in the morning, we want to buy a new button, and we can send it to the factory at 4 o'clock."

In the Guangdong industry, such words represent powerful processing industry chain supporting services.

Between brand and processing, design research and development may become a new bridge between the two regions.

The high-end R & D team urgently needed by the Quanzhou brand can be obtained from Guangdong.

According to a data from the Guangdong Institute of fashion designers, there are about 120 designers and ten designers in China over the years. More than 70 of them were born in Guangdong, which greatly reflects the dominant position of Guangdong design talents.

The industry pointed out that at present, Quanzhou enterprises need a large number of designers to serve the brand, and some enterprises even begin to spend heavily on famous international and domestic designers. However, Guangdong has 5000 professional design talents and a large number of top domestic designers every year, which makes Quanzhou's cooperation with Guangdong appear to have unlimited business opportunities.

The city textile and Garment Association revealed that the spring and autumn enterprises such as Jin Ba and bin Nu have set up design and research centers in Guangdong, which is a good start.