Three Major Issues Of Footwear Exports In Guangdong Deserve Attention

According to statistics from Hai Guangdong customs, 1-5 pairs of shoes exported from Guangdong province in the past 1 billion 350 million months were 15.6% lower than the same period last year ($3 billion 970 million), an increase of 9.3%.

Footwear exports in Guangdong have declined significantly.

First, rising costs will squeeze profits.

Recently, with the rising international oil prices, the price of plastic raw materials has also risen sharply.

In addition, the continued appreciation of the renminbi, the reduction of the export tax rebate rate and the implementation of the new labor contract law have made the cost advantages of Guangdong shoe enterprises gradually losing, and the pressure of survival has increased greatly.

Two, frequent anti-dumping barriers.

The EU has imposed a 16.5% anti-dumping duty on China's export leather shoes since October 7, 2006.

In addition, Taiwan has imposed anti-dumping duties on leather shoes and rubber faced shoes originating in the mainland. Since March 16, 2007, 43.6% provisional anti-dumping duties have been levied. From the end of May 2007, Brazil has increased the import tariff from 20% to 35%.

At present, it is particularly noteworthy that, at the end of the EU anti-dumping, the European footwear Federation has decided to extend the anti-dumping measures to Chinese leather shoes to the EU for 5 years. If it is achieved, it will undoubtedly be a heavy blow to China's footwear industry.

The three is the lack of independent brands and R & D capabilities, and the ability to resist risks is weak.

At present, most of the domestic shoemaking enterprises still belong to the raw materials processing. They have been making export orders for overseas customers in Taiwan, Hongkong and Korea, Europe and the United States. They do not belong to their own brands and markets, and the technical content of shoemaking is not high and easy to copy. Once the cost is increased, many customers will pfer their orders to the Southeast Asian region with lower cost.

For this reason, suggestions are made: first, guide and encourage shoemaking enterprises to strengthen their own brand building and increase the added value of products; two, strengthen the construction of relevant supporting facilities in the footwear industry in the central and western regions, and do well in the regional pfer of industries; three, play the role of trade associations, unite with the interest groups such as the exporters, and actively respond to anti-dumping; four, guide enterprises to actively open up new markets and prevent more trade conflicts due to the excessive concentration of the export market.