Lining ADI'S Olympic Marketing Clothing

The Olympic Games is not only a sports event. It is also an arena for all kinds of enterprise product marketing. In this business game, which enterprises want to be unique in their own style, they all hope to bring high economic returns to their brands, so they will either be tortuous sponsorship, or cross border alliance, or rely on torch marketing, or promote the theme store operation.

Event playback: in December 28, 2006, Lining signed an agreement with CCTV sports channel. The agreement pointed out that in 2007-2008 years, the host and the reporter of the channel need to dress in Lining's clothing.

In January 2007, March and June, Lining signed the Argentina Basketball Association, the Swedish Olympic Committee and the Spanish Olympic Committee respectively, when the costumes of Lining Logo will appear at the corresponding matches.

Reasons for listing:

When the door of the sponsors of the Beijing Olympics closed to Lining, the window was open to them.

For the host country's superior sports brand, the loss of sponsorship to its Olympic Games is indeed a pity for many people. But Lining's managers and managers are not trapped in the shadow of the failure of the marketing plan. Instead, they plan a business plan on twists and turns.

On the one hand, Lining occupied the point of broadcasting the main media's clothing market, and then won a lot of winning power in sponsoring the sports delegations of other Olympic participating countries. The combination of multiple points became a line. Finally, the brand image was set up on the marketing side of the Olympic Games.

Event playback: in July 28th, Adidas sports (China) Limited, Coca-Cola (China) Co., Ltd. and McDonald's (China) Co., Ltd. officially announced in Beijing that they will jointly launch the "China win us win" large-scale marketing plan.

On the list of reasons:

Whether Adidas, Coca-Cola or McDonald's, from the strength of the development of enterprises and their marketing experience of the games, they are all professionals in the industry, although they belong to different fields, but they are the masters of the industry.

Of course, they will not miss a chance when the Olympic feast comes.

If there is nothing new about fighting alone, today's three giants' cross border strong alliance is novel and original, and their mutual borrowing can play a leading role in the event marketing.