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Anhui Costumes First Street To Create New Brand Strategy

2008/9/18 8:46:00 33

Clothes & Accessories


 

Wide and bright roads, beautiful and neat clothing brands, billboards, decorating luxurious and generous clothing market, bustling shopping scene...

This is the scene seen by reporters during the tour of the major market of "Anhui clothing first street" in Hefei.

From the second Organizing Committee of costumes (Textiles) Culture Festival of "Anhui costumes First Street", following the successful holding of the first dress and cultural festival of Anhui's first street beautiful life, the second dress culture festival of Anhui dress first street co sponsored by Hefei New Station District Management Committee, Hefei Business Bureau, Anhui clothing chamber of Commerce and this newspaper will be held again in Hefei on September 29, 2008 -10 7.

At that time, industry policy interpretation, professional training seminars, market brand docking and Anhui clothing first street "Jianghuai line" and "market day" and other activities will become many highlights of this dress culture festival.

Review: the first China Hefei good life dress culture festival ended successfully.

Key words: "Anhui clothing first street", unveiled

2006年,由合肥市新站区管委会、合肥市商务局、安徽省服装商会等联合主办,安徽大市场、白马服装城、光大国际服装城、中绿服饰广场、安徽宝业居家轻纺广场、合肥四季青服装批发市场、七浦服装批发市场、国色天姿美丽广场协办的2006中国·合肥“美好生活”服饰文化节取得了空前的成功,各项活动高潮迭起,精彩纷呈——主会场开幕式和各分会场盛大的文艺演出丰富多彩;在第二届安徽服装产业发展高峰论坛上,国内服装界顶尖级人士和安徽服装商界精英共聚一堂,对新站区打造“安徽服饰第一街”愿景进行展望,并探讨安徽服装产业的发展方向;“魅影眩夏”摄影大赛创造性地采用“奖中奖”评选作品,既开安徽摄影评奖之先河,又增强了群众积极参与的娱乐性,充分体现出“安徽服饰第一街”的购物风情和魅力;此外,品牌服饰“夏季风”优惠活动极

This has greatly stimulated consumers' enthusiasm for shopping, and the popularity of the clothing market has doubled.

In the last dress culture festival, "Anhui clothing first street" was officially unveiled.

Her appearance is a landmark event in the history of garment industry development in Hefei and even Anhui province.

Since its formal naming in June 30, 2006, the popularity of "Anhui clothing first street" has been promoted rapidly at home and abroad. Many well-known textile and garment brands and professional markets have gone to Hefei to investigate and invest.

At present, it has become the largest clothing distribution and trading center in Hefei and even Anhui province.

In 2007, "Anhui clothing first street" has been fully radiated to 17 cities in the whole province, and built an efficient and smooth brand circulation network.

In 2008, the total number of "Anhui costumes First Street" amounted to 380 thousand square meters, 3500 brands were operated, and 20 thousand people were employed.

It is estimated that by 2010, "Anhui clothing first street" will exceed 10 billion turnover, accounting for about 1/4 of the province's textile and clothing market.

"Anhui dress first street" provides new opportunities and hopes for the rise of Anhui's garment industry. It has a far-reaching impact on improving the overall image of Anhui's clothing market, creating a prosperous clothing business cluster, and further promoting the development of garment industry in Hefei and Anhui.

Outlook: the second dress (Textile) Cultural Festival is ready to come out.


In order to further promote the brand effect of "Anhui costumes First Street", enhance the reputation of Hefei New Station clothing trade area, comply with the strategy of "Hefei Convention and exhibition brand and exhibition economy" put forward by the municipal Party committee and municipal government in early 2007, as the continuous promotion of Anhui's first dress street, "2008 Anhui costumes First Street Second dress (Textile) Cultural Festival" will be held as scheduled.

This event will be co sponsored by Anhui Baima clothing city, Xin Di Anhui market, Anhui Zhonglu International Fashion Plaza, Kowloon pearl children's city, Sijiqing Anhui women's wear market, Anhui Everbright International Garment City and Po Ye home textile Plaza. The cultural festival will invite representatives of Chinese Textile Industry Association, China Business Federation, China Home Textile Association, China Apparel Association, China Textile and garment professional market alliance and other related industry leaders, experts and scholars and entrepreneurs to carry out the policy interpretation, professional training lecture, market brand docking and Anhui's first street "Jianghuai line" and "market day" series activities.

It is understood that "2008 Anhui costumes First Street Second costumes (Textile) Cultural Festival" will be a high standard, high quality, high level and effective event in the pformation period of Anhui garment industry.

Industry experts pointed out that Hefei, the capital of Anhui Province, will create "Anhui dress first street", which will greatly promote the development of Hefei and its surrounding market.

"Anhui clothing first street" will be conducive to the accumulation of clothing market, with the help of market forces, to the upper and lower reaches of the garment industry to develop and extend, promote the healthy, harmonious and rapid development of Anhui textile and garment industry, and will promote the development of garment industry in Anhui and even the central region.

China's clothing industry is shifting from coastal to inland gradient. What are the opportunities for Anhui?

How can Anhui take advantage of its own advantages to catch up with this shift train, enhance and develop the professional market, so as to better adapt to the new trend of industrial development?

Please pay attention to this follow-up report.

Related links: before 2004, Anhui spinning script src=>

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