The Influence Of Creativity On Clothing Marketing
Good marketing will often play a 42 role.
But when you come up with a good idea, you often fail to execute many marketing strategies.
In the history of clothing marketing, there are many cases that seem rather dull but amazing.
Hit 90 percent off
There is a gentleman's suit shop in Ginza, Tokyo, Japan.
This is the store that pioneered the "hit 90 percent off" sale, which has caused a sensation in Tokyo.
The merchandise sold at that time was "Japan GOOD".
The specific operation is like this: first, set a discount sale time. First day, play 10 percent off, second days to fight 20 percent off, third days fourth days to fight 30 percent off, fifth days sixth days to 40 percent off, seventh days, eighth days to fight eighth, to fight the sky, to fight the sky, to fight the sky, to fight the sky, to fight the sky.
The prediction of businessmen is that because of the amazing marketing strategy, the effect of early propaganda will be very good.
With curiosity, customers will swarm.
Of course, customers can choose the day of shopping during the discount sale. If you want to buy at the cheapest price, then you can buy it on the last two days, but what you want to buy is not necessarily left to the last two days.
The actual situation is: the first day there are not many guests, if they come to see only, a moment will go.
From the third day, the customers came to a group of groups. When the fifth day was 40 percent off, the guests began to rush like the flood. After that, the guests were full, and of course, they could not buy 90 percent off until they finished buying.
So, is the businessman losing money?
You think, customers are rushing to buy goods that they like, and they will trigger a chain reaction.
Businesses use unique creativity to sell their products at 5 or 40 percent off.
"Fight 90 percent off" is only a psychological tactic. How can a businessman lose money?
One piece of goods
For businesses that buy new products, what attracts customers most is "new".
There is a Lyle mall in Italy, which specializes in new products.
Some new products are selling well, many customers rush to buy, do not grab them, and ask stores to restock. The answer is: I'm sorry, the store is only sold first, and then sold out, no longer purchase.
Some customers do not understand this and tell others.
But from then on, customers here would like to buy it, never hesitate.
It is easy to see that Lyle's "cut love" is a wonderful idea. It can leave a strong impression on customers. The products sold here are all up to date.
This is really a new idea of "new".
Celebrity shopping does not pay.
In order to attract customers, a clothing store in Brazil has advertised its own store rules at TTU: no celebrity comes to shopping without a cent.
But the condition is that you must prove your identity by a unique skill.
After the advertisement came out, some celebrities were novelty, especially to show their skills.
For a while, the clothing store is full of customers and business is booming.
One day, Bailey came to the clothing store. He picked up a football in the shop and put it on the ground. He played it lightly with his feet. He just played on the doorbell and the bell rang loudly in the shop.
Instead of waiting for the bell to stop, Bailey used his head to put the ball that had just landed to the original position.
The boss immediately enthusiastically invited Bailey to choose his favorite clothes, and naturally he couldn't get away with it.
However, this neat set of kicking action of the ball king was photographed by a clever boss and became a magic weapon for stores to attract customers.
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