Dior Wanders Between Advanced And Popular.

This long-standing fashion giant brand started in 1945.

With the help of Mr. Marcel Boussac, who runs the textile business, Mr. Christine Dio opened a Dior clothing store in Monteigne Avenue, Paris's famous haute couture street.

In 1947, Mr. Dior launched his first personal fashion series known as the "shock" creation.

Those waist waist jackets and long skirts have soft shoulder lines, thin sleeves, and the waist of the waist girdle, creating an extremely elegant and beautiful feminine atmosphere, bringing absolute feminine beauty.

This series gives Dior instant fame, because his new design, which is different from the traditional fashion model at that time, is just a revolution in the fashion world after the two World War.

Classic: between advanced and popular, in the next ten years, every series designed by Mr. Dior is elegant and honourable, full of feminine charm.

In 1957, 29 years after his death, Yves Saint Laurent (Saint Laurent), Marc Bohan and Gianfranco Ferre successively served as designer of Christian Dior Co.

In 1996, Christine Christian Dior Co ushered in the latest generation of helmsman from the UK, the energetic and talented designer John Galliano.

He skillfully applied to the slanting, mature and ingenious design and made the international media call him the Savior of high fashion.

Galliano's first high fashion release in Dior coincided with the 50 birthday of the famous brand and the 50th anniversary celebration of "The New Look".

At the important conference, Galliano used the classic tulip style, and added the unique design ideas and Inspirations from various aspects.

His Mermaid skirt, Chinese style shawl and Marseilles necklace are regarded as models.

Galliano has brought Dior back to the top of fashion.

From the introduction of Christine Dio's classic elegance to the spirit of gradually joining the game and rebellion, Galliano finally shook the position that high fashion has never been able to achieve with his insistence. High fashion began to be accepted and welcomed by the public because of the essence of its embodiment of the spirit of the populace.

Pluralism: from the inspiration of Chinese culture, Dior company has been longing for Chinese civilization for a long time.

In recent years, more attention has been paid to China's economic and cultural development, especially the amazing changes that China has made in these fields.

Dior sincerely hopes to introduce fashion trends and world-class top products to Chinese consumers, so that more Chinese people can enjoy a high quality and high standard of living.

For this reason, Dior has entered China since 1997.

What is worth mentioning is that in November 2002, Mr. JohnGalliano, the chief designer of Dior company, took his designer to Hongkong, Shanghai and Beijing for three weeks.

The culture and history of the Chinese land and the colorful modern life of the Chinese people give him endless inspiration.

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