The Competition Of Women'S Shoes Industry Is &Nbsp, And The Trend Of Survival Of The Fittest Is Forming.

At present, the main distribution of footwear industry in China is still clustered. It is mainly divided into four industrial clusters, namely, the Guangdong shoe production base for the production of medium and high grade footwear products, and the Zhejiang for the production of medium and low grade shoes. footwear industry Base, the production base of the western footwear industry for women's shoes, and the production base of sports shoes products such as Quanzhou, Jinjiang and other places in Fujian. The number of domestic population has reached 1 billion 300 million, of which women account for about 48%. In the past 12 years, China has continuously become the world's largest consumer market for women's shoes. There are great business opportunities in women's shoes market. Women's shoes in small and medium cities in the future market Capacity will expand rapidly.

Champ consulting light industry industry Analysts pointed out: the competition of women's shoes industry in China is the formation of Yu Lie, the survival of the fittest. At present, the overall competition pattern of women's shoes industry in China mainly presents four aspects:

First, as a mature traditional industry, the entry threshold of the shoe manufacturing industry is low, and the competition is fierce. brand For large shoe enterprises, they have a perfect marketing network, which makes full use of their advantages to achieve rapid development; and those without independent brands and independent marketing networks do not have strong independent development capability. They can only specialize in processing and production, and enter the vicious cycle of homogenization, low price competition, and gradually be eliminated by the market. At present, the polarization phenomenon of shoemaking enterprises is prominent, and the concentration degree of industries is also constantly improving.

Two is: in recent years, the consumption of international and Hong Kong and Taiwan brand women's shoes has increased sharply, especially the high-end women's shoes. These overseas brand shoes show a strong upward trend, and international brands have entered the Chinese market one after another.

The three is: the weakness of domestic brands has been the construction of the market network and sales terminals. More and more women's shoes brand enterprises are taking the initiative to control sales through expanding and controlling terminal marketing network. Market and sales channel resources have become the focus of competition.

The four is: the most common sales channels for women's shoes are department store counters, exclusive stores, wholesale markets, supermarkets and other forms. Because the leading right of high-end goods is controlled by department stores, department stores have become the main channel for the retail of footwear products. With a large number of Hong Kong and Taiwan, the international retail enterprises set up large-scale retail integrated shopping malls and large supermarkets in China. The leading market structure of the state-owned enterprises in the primary market was broken. Under the new pattern, foreign capital or joint venture department stores are becoming the main channel of medium and high grade footwear products together with the original department stores.

At present, the brand market of women's shoes in China is still scattered, and the relevant standards should be perfected. Brand marketing, service marketing concept and prospect planning are lacking. On the whole, the competition in women's shoes industry is constantly intensifying, and the development of the industry presents the characteristics of integration, accumulation and sublimation. Because of the advantages of product development, technological innovation and environmental protection, large female shoe enterprises will have better development momentum in the future.