How Do Customers Manage And Communicate?

Customer management and communication methods are based on customer data card, which is the basis of customer management. A comprehensive investigation and study of customer needs and business status is also an important part of customer management.

To carry out "customer management", we must establish customer archives and implement "filing management".

Building a customer database

The purpose and advantages of establishing "customer data card"

It distinguishes existing customers from potential customers.

Second, it is easy to send advertisement letters.

(3) use customer information card to arrange receipts and payment order and plan.

Understand the sales situation of each customer and understand their trading habits.

(5) when a salesperson asks for leave or resigns, the successor can continue to serve the customer.

When making time plans, we can make efficient and specific access plans by using the customer information card.

We can thoroughly understand the situation of customers and the results of pactions, and then get their cooperation.

According to the customer data card, we should narrow the paction volume to the customers with low credit rating and increase the paction volume to the customers with high credit rating, so as to facilitate the formulation of specific sales policies.

The director should make good use of customer information card.

Regional managers should pay attention to the filing management of customer information, and pay attention to (or supervise the use of) customer data card.

Check the customer information card of each salesperson at least once a week.

Remind the salesperson to consult the reference card before visiting the customer.

3. Ask the salesperson to go out to visit and carry only the customer information card to be visited.

4. Ask the salesperson to return the "customer information card" when he returns.

(5) at the end of the month or at the end of each quarter, the regional supervisor should analyze the customer paction card as a reference for adjusting the sales route of the salesperson.

Reference should be made to the actual performance of the "customer data card", so as to draw up the "regional sales plan for the year".

The customer data card will be considered as an important item to evaluate the performance of the salesperson.

Business executives should remind themselves of whether they often discuss with the salesperson the outcome of the day before (or several days ago).

Check whether sales and receipts are balanced, and whether there is overdue payment.

The principle of using customer data card to manage customers.

When using customer data card to manage customers, we should pay attention to the following principles:

Dynamic management

"Customer data card" can not be ignored after its establishment, otherwise it will lose its value.

Highlight the key points

We should identify key customers from numerous customer information.

Flexible application

The purpose of customer data collection and management is to make use of it in the sales process, so it should be provided to sales personnel and related personnel in a flexible manner so that dead data can be turned into living materials, so as to improve the efficiency of customer management.

4. Responsible person.

Since many customer information is not outflow and can only be used for internal use, customer management should be determined by specific regulations and methods, specially managed by the special person, strictly controlling and managing the utilization and lending of customer intelligence data.